Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 1.9% of all New Zealand loaf pan brand searches, placing OXO third out of four brands. When we asked both ChatGPT and Google AI Overviews about loaf pan brands, OXO did not appear in any of the answers.

Search and AI answers in September 2026

OXO is the third most searched of 4 competitors.

  1. Le CreusetShare of searches 89.8%Mentioned in 0 of 5 AI answers
  2. PyrexShare of searches 8%Mentioned in 0 of 5 AI answers
  3. OXOShare of searches 1.9%Mentioned in 0 of 5 AI answers
  4. USA PanShare of searches 0.33%Mentioned in 4 of 5 AI answers
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Top loaf pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about loaf pan brands

5 answers

  • Asked ChatGPT

    “Which loaf pan brand should I buy in New Zealand?”

    1. 1USA Pan

  • Asked ChatGPT

    “What are the best loaf pan brands in New Zealand?”

    1. 1USA Pan

  • Asked ChatGPT

    “What's the best loaf pan brand in New Zealand for home baking?”

    1. 1USA Pan

  • Searched Google, AI Overview

    “bread loaf pan”

    1. 1USA Pan

  • Searched Google, AI Overview

    “loaf tin nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which loaf pan brands compete with OXO?

    OXO against loaf pan brands in New Zealand, by month

    Share of searches by month for Le Creuset, Pyrex, OXO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetPyrexOXOUSA Pan
    Oct 202589.2%8%2.3%0.54%
    Nov 202592.8%5.5%1.3%0.37%
    Dec 202592.6%5.5%1.6%0.31%
    Jan 202688.8%8%2.9%0.33%
    Feb 202687.8%9.7%2.3%0.27%
    Mar 202689.1%8.1%2.4%0.45%
    Apr 202688.7%7.7%2.7%0.91%
    May 202689.6%8%1.9%0.45%
    Jun 202689.6%7.9%1.9%0.55%
    Jul 202689.5%7.7%1.8%0.96%
    Aug 202689.2%7.8%2.3%0.76%
    Sep 202689.8%8%1.9%0.33%

    1. 1.Le Creuset

      89.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.6 points.

    2. 2.Pyrex

      8%

      Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

    3. 3.OXO

      1.9%

      Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.

    4. 4.USA Pan

      0.33%

      Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.4 points.

    Compare popularity between OXO and its closest rivals

    Every comparison with OXO

    31 comparisons

    How has branded search demand for OXO changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
    • Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.3% in November 2025.

    How did search popularity change for New Zealand loaf pan brands in September 2026?

    3 changes

    1. In September 2026, Le Creuset gained share of searches among loaf pan brands in New Zealand, from 89.2% to 89.8%.

    2. Estimated monthly branded searches for Pyrex in New Zealand rose 22% over 12 measured months, from 590 to 720 in September 2026.

    3. Estimated monthly branded searches for USA Pan in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

    How are OXO’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • oxo good grips

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    How the Brand Demand Index is measured

    Where does OXO compete?

    OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Coffee maker brands8th of 90.35%Show ranking
    Kitchen scale brands4th of 60.88%Show ranking
    Measuring spoons brands4th of 50.96%Show ranking
    Tea infuser brands6th of 71%Show ranking
    Measuring cups brands4th of 51.1%Show ranking
    Loaf pan brands3rd of 41.9%Shown above
    Salad spinner brands3rd of 52.3%Show ranking
    Lemon juicer brands3rd of 32.3%Show ranking
    Grill brush brands5th of 52.4%Show ranking
    Potato peeler brands3rd of 34.3%Show ranking
    Poultry shears brands3rd of 58.7%Show ranking
    Kitchen utensil brands3rd of 510.4%Show ranking
    Measuring jug brands3rd of 311.5%Show ranking
    Jar opener brands2nd of 313.5%Show ranking
    Herb cutter brands2nd of 320.5%Show ranking
    Food scale brands2nd of 421.3%Show ranking
    Creator with pink hair and a pink jacket

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