Herb cutter brands in New Zealand:Which are most popular?
In September 2026, Joseph Joseph was the most searched herb cutter brand in New Zealand, accounting for 71.1% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, OXO was mentioned most often, in four of the five answers.
Joseph JosephShare of searches 71.1%Mentioned in 0 of 5 AI answers
OXOShare of searches 20.5%Mentioned in 4 of 5 AI answers
ZylissShare of searches 8.4%Mentioned in 1 of 5 AI answers
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Top herb cutter brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, OXO was mentioned most often, in four of the five answers. Joseph Joseph, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zyliss1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb cutter brands
5 answers
Asked ChatGPT
“Which herb cutter brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best herb cutter brands in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What's the best herb cutter brand in New Zealand for easy meal prep?”
- 1OXO
- 1
Searched Google, AI Overview
“best herb cutter”
Searched Google, AI Overview
“herb scissors nz”
- 1OXO
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which herb cutter brands do people search for most?
This chart shows how often people search Google for each herb cutter brand by name. Each line represents a brand's share of searches for all three herb cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Joseph Joseph, OXO, Zyliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joseph Joseph | OXO | Zyliss |
|---|---|---|---|
| Oct 2025 | 67% | 19.3% | 13.6% |
| Nov 2025 | 76.6% | 14.9% | 8.5% |
| Dec 2025 | 69.9% | 20.4% | 9.7% |
| Jan 2026 | 66.7% | 24.1% | 9.3% |
| Feb 2026 | 66.7% | 23.6% | 9.7% |
| Mar 2026 | 67.8% | 24.1% | 8% |
| Apr 2026 | 67.8% | 24.1% | 8% |
| May 2026 | 71.1% | 20.5% | 8.4% |
| Jun 2026 | 71.1% | 20.5% | 8.4% |
| Jul 2026 | 69.4% | 20% | 10.6% |
| Aug 2026 | 71.3% | 20.8% | 7.9% |
| Sep 2026 | 71.1% | 20.5% | 8.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.1% | 590 | -18.1% | -0.2 points | |
| 2, held 2nd | 20.5% | 170 | -19% | -0.3 points | |
| 3, held 3rd | 8.4% | 70 | -12.5% | +0.5 points |
Which brand is most popular in search among herb cutter brands in New Zealand?
3 brands
In September 2026, Joseph Joseph was the most searched among herb cutter brands in New Zealand, with an estimated 590 branded searches, 71.1% of all searches for the three we track. OXO is in 2nd place, 50.6 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Joseph Joseph | 67% → 71.1% | 76.6%Nov 2025 | 66.7%Jan 2026 | 1st |
| OXO | 19.3% → 20.5% | 24.1%Mar 2026 | 14.9%Nov 2025 | 2nd |
| Zyliss | 13.6% → 8.4% | 13.6%Oct 2025 | 7.9%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand increased from 67% to 71.1%.
- Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand increased from 19.3% to 20.5%.
- Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand decreased from 13.6% to 8.4%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand peaked at 76.6% in November 2025 and was lowest at 66.7% in January 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand peaked at 24.1% in March 2026 and was lowest at 14.9% in November 2025.
- Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand peaked at 13.6% in October 2025 and was lowest at 7.9% in August 2026.
How did search popularity change for New Zealand herb cutter brands in September 2026?
1 change
In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%.
Compare popularity between leading brands
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