Brandwave

OXO vs Zyliss:Which is more popular?

In September 2026, OXO had more branded searches than Zyliss among salad spinner brands in New Zealand. OXO had about 170 branded searches, while Zyliss had 70. OXO made up 2.3% of all salad spinner brand searches we track, and Zyliss accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about salad spinner brands, both OXO and Zyliss appeared in all five answers. OXO was mentioned before Zyliss in four out of five answers.

Among salad spinner brands in New Zealand in September 2026

Who do people search for more?

OXO, about 2 searches for every 1 for Zyliss

OXO 170 searchesZyliss 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

OXO in 5 of 5Zyliss in 5 of 5

Who does AI recommend more?

OXO, named ahead of Zyliss in 4 of 5 answers

OXO first in 4Zyliss first in 1

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Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both OXO and Zyliss showed up in all five answers. OXO was listed before Zyliss in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OXO or Zyliss more popular in search?

This chart shows how often people search Google for OXO and Zyliss by name. Each line represents a brand's share of searches for all five salad spinner brands we track, month by month, from searches in New Zealand.

OXO and Zyliss among salad spinner brands in New Zealand, by month

Share of searches by month for OXO, Zyliss. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

How has the OXO and Zyliss comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Zyliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among salad spinner brands in New Zealand held steady at 2.3%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Zyliss’ share of searches among salad spinner brands in New Zealand moved from 1.6% to 0.95%, and its estimated monthly branded searches moved from 120 to 70.

How did search popularity change for New Zealand salad spinner brands in September 2026?

2 changes

  1. In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%.

  2. Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OXO’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo good grips

Zyliss

2 branded search terms

  • zyliss
  • zyliss kitchen

How the Brand Demand Index is measured

Other head-to-heads among salad spinner brands

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