Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 88.4% of all New Zealand salad spinner brand searches, placing KitchenAid first out of five brands. When we asked both ChatGPT and Google AI Overviews about salad spinner brands, KitchenAid appeared in one of the five answers and was the joint third most recommended of the five.

Search and AI answers in September 2026

KitchenAid is the most searched of 5 competitors and the joint third most recommended in AI answers.

  1. KitchenAidShare of searches 88.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Joseph JosephShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. OXOShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ZylissShare of searches 0.95%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Avanti HomewaresShare of searches 0.41%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salad spinner brands compete with KitchenAid?

KitchenAid against salad spinner brands in New Zealand, by month

Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

  1. 1.KitchenAid

    88.4%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.4 points.

  2. 2.Joseph Joseph

    8%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  3. 3.OXO

    2.3%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

  4. 4.Zyliss

    0.95%

    Held 4th. 70 estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  5. 5.Avanti Homewares

    0.41%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

48 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among salad spinner brands in New Zealand peaked at 92.2% in November 2025 and was lowest at 86% in August 2026.

How did search popularity change for New Zealand salad spinner brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among salad spinner brands in New Zealand, from 86% to 88.4%.

  2. In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%.

  3. In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%.

  4. Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

How are KitchenAid’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands1st of 588.4%Shown above
Lemon juicer brands1st of 389.6%Show ranking
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