Brandwave

KitchenAid vs OXO:Which is more popular?

In September 2026, KitchenAid had more branded searches than OXO among salad spinner brands in New Zealand. KitchenAid had about 6,530 branded searches, while OXO had 170. KitchenAid made up 88.4% of all salad spinner brand searches we track, and OXO accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about salad spinner brands, OXO appeared in all five answers and KitchenAid in one. OXO was mentioned before KitchenAid in every answer.

Among salad spinner brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 38 searches for every 1 for OXO

KitchenAid 6.5K searchesOXO 170 searches

Who does AI mention more?

OXO, mentioned in every answer we collected

OXO in 5 of 5KitchenAid in 1 of 5

Who does AI recommend more?

OXO, named ahead of KitchenAid in every answer

OXO first in 5KitchenAid never first

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Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before KitchenAid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or OXO more popular in search?

This chart shows how often people search Google for KitchenAid and OXO by name. Each line represents a brand's share of searches for all five salad spinner brands we track, month by month, from searches in New Zealand.

KitchenAid and OXO among salad spinner brands in New Zealand, by month

Share of searches by month for KitchenAid, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

How has the KitchenAid and OXO comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among salad spinner brands in New Zealand moved from 87.9% to 88.4%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
  • Across the 12 months ending September 2026, OXO’s share of searches among salad spinner brands in New Zealand held steady at 2.3%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand salad spinner brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among salad spinner brands in New Zealand, from 86% to 88.4%.

  2. In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

OXO

1 branded search term

  • oxo good grips

How the Brand Demand Index is measured

Other head-to-heads among salad spinner brands

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