Brandwave

Joseph Joseph vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Joseph Joseph among salad spinner brands in New Zealand. KitchenAid had about 6,530 branded searches, while Joseph Joseph had 590. KitchenAid made up 88.4% of all salad spinner brand searches we track, and Joseph Joseph accounted for 8%. When we asked ChatGPT and Google AI Overviews about salad spinner brands, Joseph Joseph and KitchenAid each appeared in one of the five answers. Joseph Joseph and KitchenAid were each mentioned first in one of the two answers that named either.

Among salad spinner brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 11 searches for every 1 for Joseph Joseph

KitchenAid 6.5K searchesJoseph Joseph 590 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Joseph Joseph in 1 of 5KitchenAid in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Joseph Joseph first in 1KitchenAid first in 1

Follow Joseph Joseph vs KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph and KitchenAid were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph and KitchenAid were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Joseph Joseph or KitchenAid more popular in search?

This chart shows how often people search Google for Joseph Joseph and KitchenAid by name. Each line represents a brand's share of searches for all five salad spinner brands we track, month by month, from searches in New Zealand.

Joseph Joseph and KitchenAid among salad spinner brands in New Zealand, by month

Share of searches by month for KitchenAid, Joseph Joseph. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

How has the Joseph Joseph and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand salad spinner brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among salad spinner brands in New Zealand, from 86% to 88.4%.

  2. In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

1 branded search term

  • joseph joseph

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among salad spinner brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free