Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 2.3% of all New Zealand salad spinner brand searches, placing OXO third out of five brands. When we asked both ChatGPT and Google AI Overviews about salad spinner brands, OXO appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

OXO is the third most searched of 5 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 88.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Joseph JosephShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. OXOShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ZylissShare of searches 0.95%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Avanti HomewaresShare of searches 0.41%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. OXO is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salad spinner brands compete with OXO?

OXO against salad spinner brands in New Zealand, by month

Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

  1. 1.KitchenAid

    88.4%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.4 points.

  2. 2.Joseph Joseph

    8%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  3. 3.OXO

    2.3%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

  4. 4.Zyliss

    0.95%

    Held 4th. 70 estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  5. 5.Avanti Homewares

    0.41%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

31 comparisons

How has branded search demand for OXO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, OXO’s share of searches among salad spinner brands in New Zealand peaked at 2.9% in March 2026 and was lowest at 1.1% in November 2025.

How did search popularity change for New Zealand salad spinner brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among salad spinner brands in New Zealand, from 86% to 88.4%.

  2. In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%.

  3. In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%.

  4. Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

How are OXO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxo good grips

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How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 90.35%Show ranking
Kitchen scale brands4th of 60.88%Show ranking
Measuring spoons brands4th of 50.96%Show ranking
Tea infuser brands6th of 71%Show ranking
Measuring cups brands4th of 51.1%Show ranking
Loaf pan brands3rd of 41.9%Show ranking
Salad spinner brands3rd of 52.3%Shown above
Lemon juicer brands3rd of 32.3%Show ranking
Grill brush brands5th of 52.4%Show ranking
Potato peeler brands3rd of 34.3%Show ranking
Poultry shears brands3rd of 58.7%Show ranking
Kitchen utensil brands3rd of 510.4%Show ranking
Measuring jug brands3rd of 311.5%Show ranking
Jar opener brands2nd of 313.5%Show ranking
Herb cutter brands2nd of 320.5%Show ranking
Food scale brands2nd of 421.3%Show ranking
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Is OXO your brand?

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