Food scale brands in New Zealand:Which are most popular?
In September 2026, Salter was the most searched food scale brand in New Zealand, accounting for 58.8% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Salter showed up in every answer. Salter and OXO tied as the most recommended.
SalterShare of searches 58.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OXOShare of searches 21.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
RenphoShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EtekcityShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top food scale brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Salter appeared every time. Salter and OXO tied as the most recommended. Renpho, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about food scale brands
5 answers
Asked ChatGPT
“Which food scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food scale brands in New Zealand?”
Asked ChatGPT
“What's the best food scale brand in New Zealand for precise cooking?”
Searched Google, AI Overview
“food scales nz”
Searched Google, AI Overview
“digital kitchen scale”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which food scale brands do people search for most?
This chart shows how often people search Google for each food scale brand by name. Each line represents a brand's share of searches for all four food scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Salter, OXO, Renpho, Etekcity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salter | OXO | Renpho | Etekcity |
|---|---|---|---|---|
| Oct 2025 | 61% | 22.1% | 14.3% | 2.6% |
| Nov 2025 | 61.8% | 20.6% | 16.2% | 1.5% |
| Dec 2025 | 51.1% | 22.8% | 22.8% | 3.3% |
| Jan 2026 | 53.5% | 26.3% | 17.2% | 3% |
| Feb 2026 | 58.3% | 23.6% | 15.3% | 2.8% |
| Mar 2026 | 56.6% | 27.6% | 11.8% | 3.9% |
| Apr 2026 | 60.5% | 24.4% | 12.8% | 2.3% |
| May 2026 | 56.6% | 20.5% | 20.5% | 2.4% |
| Jun 2026 | 63.4% | 20.7% | 13.4% | 2.4% |
| Jul 2026 | 62.4% | 20% | 16.5% | 1.2% |
| Aug 2026 | 59.1% | 23.9% | 15.9% | 1.1% |
| Sep 2026 | 58.8% | 21.3% | 17.5% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 470 | -9.6% | -0.3 points | |
| 2, held 2nd | 21.3% | 170 | -19% | -2.6 points | |
| 3, held 3rd | 17.5% | 140 | 0% | +1.6 points | |
| 4, held 4th | 2.5% | 20 | +100% | +1.4 points |
1.
Salter58.8%
Held 1st. 470 estimated branded searches, -9.6% vs prior month. Share -0.3 points.
2.
OXO21.3%
Held 2nd. 170 estimated branded searches, -19% vs prior month. Share -2.6 points.
3.
Renpho17.5%
Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
Etekcity2.5%
Held 4th. 20 estimated branded searches, +100% vs prior month. Share +1.4 points.
Which brand is most popular in search among food scale brands in New Zealand?
4 brands
In September 2026, Salter was the most searched among food scale brands in New Zealand, with an estimated 470 branded searches, 58.8% of all searches for the four we track. OXO is in 2nd place, 37.5 percentage points behind at 21.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Salter | 61% → 58.8% | 63.4%Jun 2026 | 51.1%Dec 2025 | 1st |
| OXO | 22.1% → 21.3% | 27.6%Mar 2026 | 20%Jul 2026 | 2nd |
| Renpho | 14.3% → 17.5% | 22.8%Dec 2025 | 11.8%Mar 2026 | 3rd |
| Etekcity | 2.6% → 2.5% | 3.9%Mar 2026 | 1.1%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand decreased from 61% to 58.8%.
- Across the 12 months ending September 2026, OXO’s share of searches among food scale brands in New Zealand decreased from 22.1% to 21.3%.
- Across the 12 months ending September 2026, Renpho’s share of searches among food scale brands in New Zealand increased from 14.3% to 17.5%.
- Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand peaked at 63.4% in June 2026 and was lowest at 51.1% in December 2025.
- Across the 12 months ending September 2026, OXO’s share of searches among food scale brands in New Zealand peaked at 27.6% in March 2026 and was lowest at 20% in July 2026.
- Across the 12 months ending September 2026, Renpho’s share of searches among food scale brands in New Zealand peaked at 22.8% in December 2025 and was lowest at 11.8% in March 2026.
- Across the 12 months ending September 2026, Etekcity’s share of searches among food scale brands in New Zealand peaked at 3.9% in March 2026 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Etekcity held steady: its share of searches among food scale brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand food scale brands in September 2026?
4 changes
In September 2026, Renpho gained share of searches among food scale brands in New Zealand, from 15.9% to 17.5%.
In September 2026, Etekcity gained share of searches among food scale brands in New Zealand, from 1.1% to 2.5%.
In September 2026, OXO lost share of searches among food scale brands in New Zealand, from 23.9% to 21.3%.
Salter’s share of searches among food scale brands in New Zealand has lost ground for 3 months in a row, from 63.4% to 58.8% in September 2026.
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