Brandwave

How popular isSalter?

In September 2026, people searched for Salter by name about 470 times in New Zealand, about the same as the previous year. These searches made up 58.8% of all New Zealand food scale brand searches, placing Salter first out of four brands. When we asked both ChatGPT and Google AI Overviews about food scale brands, Salter appeared in all answers and was the joint most recommended of the four.

Search and AI answers in September 2026

Salter is the most searched of 4 competitors and the joint most recommended in AI answers.

  1. SalterShare of searches 58.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. OXOShare of searches 21.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. RenphoShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EtekcityShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top food scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salter appeared in all five answers. Salter is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salter1st
  2. OXO1st
  3. Renpho–
  4. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renpho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food scale brands

5 answers

  • Asked ChatGPT

    “Which food scale brand should I buy in New Zealand?”

    1. 1Salter
    2. 2OXO

  • Asked ChatGPT

    “What are the best food scale brands in New Zealand?”

    1. 1OXO
    2. 2Salter

  • Asked ChatGPT

    “What's the best food scale brand in New Zealand for precise cooking?”

    1. 1Salter

  • Searched Google, AI Overview

    “food scales nz”

    1. 1Salter

  • Searched Google, AI Overview

    “digital kitchen scale”

    1. 1Salter

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which food scale brands compete with Salter?

Salter against food scale brands in New Zealand, by month

Share of searches by month for Salter, OXO, Renpho, Etekcity. The figures are in the table below the chart.

View monthly share of searches table
MonthSalterOXORenphoEtekcity
Oct 202561%22.1%14.3%2.6%
Nov 202561.8%20.6%16.2%1.5%
Dec 202551.1%22.8%22.8%3.3%
Jan 202653.5%26.3%17.2%3%
Feb 202658.3%23.6%15.3%2.8%
Mar 202656.6%27.6%11.8%3.9%
Apr 202660.5%24.4%12.8%2.3%
May 202656.6%20.5%20.5%2.4%
Jun 202663.4%20.7%13.4%2.4%
Jul 202662.4%20%16.5%1.2%
Aug 202659.1%23.9%15.9%1.1%
Sep 202658.8%21.3%17.5%2.5%

  1. 1.Salter

    58.8%

    Held 1st. 470 estimated branded searches, -9.6% vs prior month. Share -0.3 points.

  2. 2.OXO

    21.3%

    Held 2nd. 170 estimated branded searches, -19% vs prior month. Share -2.6 points.

  3. 3.Renpho

    17.5%

    Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Etekcity

    2.5%

    Held 4th. 20 estimated branded searches, +100% vs prior month. Share +1.4 points.

Compare popularity between Salter and its closest rivals

Every comparison with Salter

8 comparisons

How has branded search demand for Salter changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter in New Zealand held steady at 470.
  • Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand decreased from 61% to 58.8%.
  • Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand peaked at 63.4% in June 2026 and was lowest at 51.1% in December 2025.

How did search popularity change for New Zealand food scale brands in September 2026?

4 changes

  1. In September 2026, Renpho gained share of searches among food scale brands in New Zealand, from 15.9% to 17.5%.

  2. In September 2026, Etekcity gained share of searches among food scale brands in New Zealand, from 1.1% to 2.5%.

  3. In September 2026, OXO lost share of searches among food scale brands in New Zealand, from 23.9% to 21.3%.

  4. Salter’s share of searches among food scale brands in New Zealand has lost ground for 3 months in a row, from 63.4% to 58.8% in September 2026.

How are Salter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salter
  • salter scales

Do you work for Salter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salter compete?

Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen scale brands3rd of 62.4%Show ranking
Bathroom scale brands2nd of 724.6%Show ranking
Egg poacher brands2nd of 314.1%Show ranking
Food scale brands1st of 458.8%Shown above
Creator with pink hair and a pink jacket

Is Salter your brand?

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