Brandwave

How popular isSalter?

In September 2026, people searched for Salter by name about 470 times in New Zealand, about the same as the previous year. These searches made up 14.1% of all New Zealand egg poacher brand searches, placing Salter second out of three brands. When we asked both ChatGPT and Google AI Overviews about egg poacher brands, Salter did not appear in any of the answers.

Search and AI answers in September 2026

Salter is the second most searched of 3 competitors.

  1. NinjaShare of searches 85.2%Mentioned in 0 of 5 AI answers
  2. SalterShare of searches 14.1%Mentioned in 0 of 5 AI answers
  3. Avanti HomewaresShare of searches 0.67%Mentioned in 2 of 5 AI answers
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Top egg poacher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salter did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg poacher brands

5 answers

  • Asked ChatGPT

    “Which egg poacher brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best egg poacher brands in New Zealand?”

      1. 1Avanti Homewares

    2. Asked ChatGPT

      “What's the best egg poacher brand in New Zealand for easy breakfast eggs?”

      1. 1Avanti Homewares

    3. Searched Google, AI Overview

      “best egg poacher”

      1. Searched Google, AI Overview

        “egg poacher pan”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which egg poacher brands compete with Salter?

        Salter against egg poacher brands in New Zealand, by month

        Share of searches by month for Ninja, Salter. The figures are in the table below the chart.

        View monthly share of searches table
        MonthNinjaSalterAvanti Homewares
        Oct 202577.5%21.7%0.83%
        Nov 202587.1%12.4%0.59%
        Dec 202586.5%12.4%1.2%
        Jan 202685.2%14.1%0.67%
        Feb 202680.9%18.3%0.87%
        Mar 202674.1%24.1%1.9%
        Apr 202680.9%18.4%0.71%
        May 202680.9%18.4%0.71%
        Jun 202680.9%18.4%0.71%
        Jul 202685.1%14.2%0.68%
        Aug 202680.9%18.4%0.71%
        Sep 202685.2%14.1%0.67%

        1. 1.Ninja

          85.2%

          Held 1st. 1.3K estimated branded searches, +11.4% vs prior month. Share +4.4 points.

        2. 2.Salter

          14.1%

          Held 2nd. 210 estimated branded searches, -19.2% vs prior month. Share -4.3 points.

        3. 3.Avanti Homewares

          0.67%

          Held 3rd. 10 estimated branded searches, 0% vs prior month. Share 0 points.

        Compare popularity between Salter and its closest rivals

        Every comparison with Salter

        8 comparisons

        How has branded search demand for Salter changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Salter in New Zealand held steady at 470.
        • Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand decreased from 21.7% to 14.1%.
        • Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand peaked at 24.1% in March 2026 and was lowest at 12.4% in November 2025.

        How did search popularity change for New Zealand egg poacher brands in September 2026?

        2 changes

        1. In September 2026, Ninja gained share of searches among egg poacher brands in New Zealand, from 80.9% to 85.2%.

        2. In September 2026, Salter lost share of searches among egg poacher brands in New Zealand, from 18.4% to 14.1%.

        How are Salter’s branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • salter
        • salter scales

        Do you work for Salter? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

        Where does Salter compete?

        Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Kitchen scale brands3rd of 62.4%Show ranking
        Bathroom scale brands2nd of 724.6%Show ranking
        Egg poacher brands2nd of 314.1%Shown above
        Food scale brands1st of 458.8%Show ranking
        Creator with pink hair and a pink jacket

        Is Salter your brand?

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