Bathroom scale brands in New Zealand:Which are most popular?
In September 2026, Omron was the most searched bathroom scale brand in New Zealand, accounting for 30.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Withings was mentioned most often, in four of the five answers. Renpho was recommended most often, coming first in two out of four responses that gave a list.
OmronShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SalterShare of searches 24.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
WithingsShare of searches 20.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BeurerShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RenphoShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow bathroom scale brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bathroom scale brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Withings was mentioned most often, in four of the five answers. Renpho was recommended most often, coming first in two out of four answers that gave a list. Withings was second, and Beurer was third. Omron, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Withings4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beurer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Omron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom scale brands
5 answers
Asked ChatGPT
“Which bathroom scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bathroom scale brands in New Zealand?”
Asked ChatGPT
“What's the best bathroom scale brand in New Zealand for weight tracking?”
Searched Google, AI Overview
“bathroom scales nz”
Searched Google, AI Overview
“digital bathroom scale”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bathroom scale brands do people search for most?
This chart shows how often people search Google for each bathroom scale brand by name. Each line represents a brand's share of searches for all seven bathroom scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Omron, Salter, Withings, Beurer, Renpho, Tanita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Omron | Salter | Withings | Beurer | Renpho | Tanita | Etekcity |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.3% | 21% | 11.3% | 5.9% | 3.8% | 1.1% |
| Nov 2025 | 26.8% | 23.5% | 26.8% | 13.4% | 6.1% | 2.8% | 0.56% |
| Dec 2025 | 24.2% | 23.7% | 24.2% | 14.1% | 10.6% | 1.5% | 1.5% |
| Jan 2026 | 26.9% | 24.2% | 26.9% | 11% | 7.8% | 1.8% | 1.4% |
| Feb 2026 | 28.4% | 24.9% | 23.1% | 13.6% | 6.5% | 2.4% | 1.2% |
| Mar 2026 | 31.1% | 22.6% | 25.3% | 12.6% | 4.7% | 2.1% | 1.6% |
| Apr 2026 | 31.2% | 27.5% | 20.6% | 12.2% | 5.8% | 1.6% | 1.1% |
| May 2026 | 30.9% | 24.6% | 20.4% | 12.6% | 8.9% | 1.6% | 1% |
| Jun 2026 | 36.2% | 26.1% | 19.6% | 9.5% | 5.5% | 2% | 1% |
| Jul 2026 | 34.3% | 25.2% | 18.6% | 13.3% | 6.7% | 1.4% | 0.48% |
| Aug 2026 | 34% | 24.5% | 18.4% | 14.2% | 6.6% | 1.9% | 0.47% |
| Sep 2026 | 30.9% | 24.6% | 20.4% | 13.1% | 7.3% | 2.6% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.9% | 590 | -18.1% | -3.1 points | |
| 2, held 2nd | 24.6% | 470 | -9.6% | +0.1 points | |
| 3, held 3rd | 20.4% | 390 | 0% | +2 points | |
| 4, held 4th | 13.1% | 250 | -16.7% | -1.1 points | |
| 5, held 5th | 7.3% | 140 | 0% | +0.7 points | |
| 6, held 6th | 2.6% | 50 | +25% | +0.7 points | |
| 7, held 7th | 1% | 20 | +100% | +0.6 points |
1.
Omron30.9%
Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -3.1 points.
2.
Salter24.6%
Held 2nd. 470 estimated branded searches, -9.6% vs prior month. Share +0.1 points.
3.
Withings20.4%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.
4.
Beurer13.1%
Held 4th. 250 estimated branded searches, -16.7% vs prior month. Share -1.1 points.
5.
Renpho7.3%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Tanita2.6%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.
7.
Etekcity1%
Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.6 points.
Which brand is most popular in search among bathroom scale brands in New Zealand?
7 brands
In September 2026, Omron was the most searched among bathroom scale brands in New Zealand, with an estimated 590 branded searches, 30.9% of all searches for the seven we track. Salter is in 2nd place, 6.3 percentage points behind at 24.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Omron | 31.7% → 30.9% | 36.2%Jun 2026 | 24.2%Dec 2025 | 1st |
| Salter | 25.3% → 24.6% | 27.5%Apr 2026 | 22.6%Mar 2026 | 2nd |
| Withings | 21% → 20.4% | 26.9%Jan 2026 | 18.4%Aug 2026 | 3rd |
| Beurer | 11.3% → 13.1% | 14.2%Aug 2026 | 9.5%Jun 2026 | 4th |
| Renpho | 5.9% → 7.3% | 10.6%Dec 2025 | 4.7%Mar 2026 | 5th |
| Tanita | 3.8% → 2.6% | 3.8%Oct 2025 | 1.4%Jul 2026 | 6th |
| Etekcity | 1.1% → 1% | 1.6%Mar 2026 | 0.47%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Omron’s share of searches among bathroom scale brands in New Zealand decreased from 31.7% to 30.9%.
- Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand decreased from 25.3% to 24.6%.
- Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand decreased from 21% to 20.4%.
- Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand increased from 11.3% to 13.1%.
- Across the 12 months ending September 2026, Renpho’s share of searches among bathroom scale brands in New Zealand increased from 5.9% to 7.3%.
- Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand decreased from 3.8% to 2.6%.
- Across the 12 months ending September 2026, Omron’s share of searches among bathroom scale brands in New Zealand peaked at 36.2% in June 2026 and was lowest at 24.2% in December 2025.
- Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand peaked at 27.5% in April 2026 and was lowest at 22.6% in March 2026.
- Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand peaked at 26.9% in January 2026 and was lowest at 18.4% in August 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand peaked at 14.2% in August 2026 and was lowest at 9.5% in June 2026.
- Across the 12 months ending September 2026, Renpho’s share of searches among bathroom scale brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 4.7% in March 2026.
- Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand peaked at 3.8% in October 2025 and was lowest at 1.4% in July 2026.
- Across the 12 months ending September 2026, Etekcity’s share of searches among bathroom scale brands in New Zealand peaked at 1.6% in March 2026 and was lowest at 0.47% in August 2026.
- Across the 12 months ending September 2026, Etekcity held steady: its share of searches among bathroom scale brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand bathroom scale brands in September 2026?
6 changes
In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%.
In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%.
In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%.
In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%.
In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%.
In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%.
Compare popularity between leading brands
- Omron vs Salter: compare popularity
- Omron vs Withings: compare popularity
- Omron vs Beurer: compare popularity
- Omron vs Renpho: compare popularity
- Salter vs Withings: compare popularity
- Salter vs Beurer: compare popularity
- Salter vs Renpho: compare popularity
- Withings vs Beurer: compare popularity
- Withings vs Renpho: compare popularity
- Beurer vs Renpho: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.