Brandwave

How popular isSalter?

In September 2026, people searched for Salter by name about 470 times in New Zealand, about the same as the previous year. These searches made up 24.6% of all New Zealand bathroom scale brand searches, placing Salter second out of seven brands. When we asked both ChatGPT and Google AI Overviews about bathroom scale brands, Salter appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Salter is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. OmronShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SalterShare of searches 24.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. WithingsShare of searches 20.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BeurerShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. RenphoShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+2 more

Salter website (opens in a new tab)

Follow Salter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bathroom scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salter was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Salter is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Renpho1st
  2. Withings2nd
  3. Beurer3rd
  4. Tanita4th
  5. Salter5th
  6. Omron–
  7. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Withings4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beurer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Omron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom scale brands

5 answers

  • Asked ChatGPT

    “Which bathroom scale brand should I buy in New Zealand?”

    1. 1Renpho
    2. 2Tanita
    3. 3Beurer

  • Asked ChatGPT

    “What are the best bathroom scale brands in New Zealand?”

    1. 1Withings
    2. 2Tanita
    3. 3Beurer
    4. 4Renpho

  • Asked ChatGPT

    “What's the best bathroom scale brand in New Zealand for weight tracking?”

    1. 1Renpho
    2. 2Withings

  • Searched Google, AI Overview

    “bathroom scales nz”

    1. 1Salter
    2. 2Beurer
    3. 3Withings

  • Searched Google, AI Overview

    “digital bathroom scale”

    1. 1Withings

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bathroom scale brands compete with Salter?

Salter against bathroom scale brands in New Zealand, by month

Share of searches by month for Omron, Salter, Withings, Beurer, Renpho, Tanita. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronSalterWithingsBeurerRenphoTanitaEtekcity
Oct 202531.7%25.3%21%11.3%5.9%3.8%1.1%
Nov 202526.8%23.5%26.8%13.4%6.1%2.8%0.56%
Dec 202524.2%23.7%24.2%14.1%10.6%1.5%1.5%
Jan 202626.9%24.2%26.9%11%7.8%1.8%1.4%
Feb 202628.4%24.9%23.1%13.6%6.5%2.4%1.2%
Mar 202631.1%22.6%25.3%12.6%4.7%2.1%1.6%
Apr 202631.2%27.5%20.6%12.2%5.8%1.6%1.1%
May 202630.9%24.6%20.4%12.6%8.9%1.6%1%
Jun 202636.2%26.1%19.6%9.5%5.5%2%1%
Jul 202634.3%25.2%18.6%13.3%6.7%1.4%0.48%
Aug 202634%24.5%18.4%14.2%6.6%1.9%0.47%
Sep 202630.9%24.6%20.4%13.1%7.3%2.6%1%

  1. 1.Omron

    30.9%

    Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -3.1 points.

  2. 2.Salter

    24.6%

    Held 2nd. 470 estimated branded searches, -9.6% vs prior month. Share +0.1 points.

  3. 3.Withings

    20.4%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Beurer

    13.1%

    Held 4th. 250 estimated branded searches, -16.7% vs prior month. Share -1.1 points.

  5. 5.Renpho

    7.3%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Tanita

    2.6%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.

  7. 7.Etekcity

    1%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.6 points.

Compare popularity between Salter and its closest rivals

Every comparison with Salter

8 comparisons

How has branded search demand for Salter changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter in New Zealand held steady at 470.
  • Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand decreased from 25.3% to 24.6%.
  • Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand peaked at 27.5% in April 2026 and was lowest at 22.6% in March 2026.

How did search popularity change for New Zealand bathroom scale brands in September 2026?

6 changes

  1. In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%.

  2. In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%.

  3. In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%.

  4. In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%.

  5. In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%.

  6. In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%.

How are Salter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salter
  • salter scales

Do you work for Salter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salter compete?

Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen scale brands3rd of 62.4%Show ranking
Bathroom scale brands2nd of 724.6%Shown above
Egg poacher brands2nd of 314.1%Show ranking
Food scale brands1st of 458.8%Show ranking
Creator with pink hair and a pink jacket

Is Salter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free