Brandwave

How popular isSalter?

In September 2026, people searched for Salter by name about 470 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand kitchen scale brand searches, placing Salter third out of six brands. When we asked both ChatGPT and Google AI Overviews about kitchen scale brands, Salter appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Salter is the third most searched of 6 competitors and the most recommended in AI answers.

  1. BrevilleShare of searches 62.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SalterShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. OXOShare of searches 0.88%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. EtekcityShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salter appeared in all five answers. Salter is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salter1st
  2. Soehnle2nd
  3. OXO3rd
  4. Breville–
  5. KitchenAid–
  6. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

  • Asked ChatGPT

    “Which kitchen scale brand should I buy in New Zealand?”

    1. 1Salter
    2. 2Soehnle

  • Asked ChatGPT

    “What are the best kitchen scale brands in New Zealand?”

    1. 1Soehnle
    2. 2OXO
    3. 3Salter

  • Asked ChatGPT

    “What's the best kitchen scale brand in New Zealand for accurate measuring?”

    1. 1OXO
    2. 2Salter
    3. 3Soehnle

  • Searched Google, AI Overview

    “digital scale nz”

    1. 1Salter
    2. 2Soehnle

  • Searched Google, AI Overview

    “kitchen scales nz”

    1. 1Salter

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kitchen scale brands compete with Salter?

Salter against kitchen scale brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid, Salter. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidSalterOXOEtekcitySoehnle
Oct 202559.1%37.2%2.6%0.96%0.11%0.06%
Nov 202552.4%45.3%1.7%0.55%0.04%0.04%
Dec 202551.3%45.8%1.8%0.82%0.12%0.04%
Jan 202655.5%40.2%2.7%1.3%0.15%0.05%
Feb 202654.6%41.3%2.8%1.1%0.13%0.07%
Mar 202657.8%38.1%2.6%1.3%0.18%0.06%
Apr 202662.7%33.4%2.7%1.1%0.1%0.05%
May 202663%33.5%2.4%0.88%0.1%0.05%
Jun 202661.9%34.2%2.8%0.93%0.11%0.05%
Jul 202664.1%32.2%2.7%0.86%0.05%0.05%
Aug 202663.4%32.8%2.7%1.1%0.05%0.05%
Sep 202662.6%33.9%2.4%0.88%0.1%0.05%

  1. 1.Breville

    62.6%

    Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.8 points.

  2. 2.KitchenAid

    33.9%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.2 points.

  3. 3.Salter

    2.4%

    Held 3rd. 470 estimated branded searches, -9.6% vs prior month. Share -0.2 points.

  4. 4.OXO

    0.88%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.

  5. 5.Etekcity

    0.1%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  6. 6.Soehnle

    0.05%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Salter and its closest rivals

Every comparison with Salter

8 comparisons

How has branded search demand for Salter changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter in New Zealand held steady at 470.
  • Across the 12 months ending September 2026, Salter’s share of searches among kitchen scale brands in New Zealand peaked at 2.8% in June 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for New Zealand kitchen scale brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%.

  2. In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%.

How are Salter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salter
  • salter scales

Do you work for Salter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salter compete?

Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen scale brands3rd of 62.4%Shown above
Bathroom scale brands2nd of 724.6%Show ranking
Egg poacher brands2nd of 314.1%Show ranking
Food scale brands1st of 458.8%Show ranking
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Is Salter your brand?

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