How popular isOXO?
In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 0.88% of all New Zealand kitchen scale brand searches, placing OXO fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about kitchen scale brands, OXO appeared in two of the five answers and was the third most recommended of the six.
OXO is the fourth most searched of 6 competitors and the third most recommended in AI answers.
BrevilleShare of searches 62.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SalterShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OXOShare of searches 0.88%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
EtekcityShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kitchen scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen scale brands
5 answers
Asked ChatGPT
“Which kitchen scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kitchen scale brands in New Zealand?”
Asked ChatGPT
“What's the best kitchen scale brand in New Zealand for accurate measuring?”
Searched Google, AI Overview
“digital scale nz”
Searched Google, AI Overview
“kitchen scales nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kitchen scale brands compete with OXO?
Share of searches by month for Breville, KitchenAid, Salter, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Salter | OXO | Etekcity | Soehnle |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 37.2% | 2.6% | 0.96% | 0.11% | 0.06% |
| Nov 2025 | 52.4% | 45.3% | 1.7% | 0.55% | 0.04% | 0.04% |
| Dec 2025 | 51.3% | 45.8% | 1.8% | 0.82% | 0.12% | 0.04% |
| Jan 2026 | 55.5% | 40.2% | 2.7% | 1.3% | 0.15% | 0.05% |
| Feb 2026 | 54.6% | 41.3% | 2.8% | 1.1% | 0.13% | 0.07% |
| Mar 2026 | 57.8% | 38.1% | 2.6% | 1.3% | 0.18% | 0.06% |
| Apr 2026 | 62.7% | 33.4% | 2.7% | 1.1% | 0.1% | 0.05% |
| May 2026 | 63% | 33.5% | 2.4% | 0.88% | 0.1% | 0.05% |
| Jun 2026 | 61.9% | 34.2% | 2.8% | 0.93% | 0.11% | 0.05% |
| Jul 2026 | 64.1% | 32.2% | 2.7% | 0.86% | 0.05% | 0.05% |
| Aug 2026 | 63.4% | 32.8% | 2.7% | 1.1% | 0.05% | 0.05% |
| Sep 2026 | 62.6% | 33.9% | 2.4% | 0.88% | 0.1% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 12.1K | -2.5% | -0.8 points | |
| 2, held 2nd | 33.9% | 6.5K | +2.2% | +1.2 points | |
| 3, held 3rd | 2.4% | 470 | -9.6% | -0.2 points | |
| 4, held 4th | 0.88% | 170 | -19% | -0.2 points | |
| 5, held 5th | 0.1% | 20 | +100% | +0.1 points | |
| 6, held 6th | 0.05% | 10 | 0% | 0 points |
1.
Breville62.6%
Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.8 points.
33.9%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.2 points.
3.
Salter2.4%
Held 3rd. 470 estimated branded searches, -9.6% vs prior month. Share -0.2 points.
4.
OXO0.88%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.
5.
Etekcity0.1%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
6.Soehnle
0.05%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between OXO and its closest rivals
Every comparison with OXO
31 comparisons
- Brabantia vs OXO
- Breville vs OXO
- De'Longhi vs OXO
- Joseph Joseph vs OXO
- Jumbuck vs OXO
- Jura vs OXO
- KitchenAid vs OXO
- Le Creuset vs OXO
- Miele vs OXO
- Moccamaster vs OXO
- Nespresso vs OXO
- OXO vs Pyrex
- OXO vs Salter
- OXO vs Scrub Daddy
- OXO vs Smeg
- OXO vs Traeger
- OXO vs Tupperware
- OXO vs Weber
- OXO vs Wiltshire
- OXO vs Wusthof
- OXO vs ZWILLING
- Bodum vs OXO
- Frank Green vs OXO
- OXO vs t leaf T
- OXO vs T2
- OXO vs Victorinox
- OXO vs Webster’s Tea
- Bento Ninja vs OXO
- OXO vs Renpho
- OXO vs Shun
- OXO vs Zyliss
How has branded search demand for OXO changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
- Across the 12 months ending September 2026, OXO’s share of searches among kitchen scale brands in New Zealand held steady, from 0.96% to 0.88%.
How did search popularity change for New Zealand kitchen scale brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%.
In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%.
How are OXO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oxo good grips
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Where does OXO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 8th of 9 | 0.35% | Show ranking |
| Kitchen scale brands | 4th of 6 | 0.88% | Shown above |
| Measuring spoons brands | 4th of 5 | 0.96% | Show ranking |
| Tea infuser brands | 6th of 7 | 1% | Show ranking |
| Measuring cups brands | 4th of 5 | 1.1% | Show ranking |
| Loaf pan brands | 3rd of 4 | 1.9% | Show ranking |
| Salad spinner brands | 3rd of 5 | 2.3% | Show ranking |
| Lemon juicer brands | 3rd of 3 | 2.3% | Show ranking |
| Grill brush brands | 5th of 5 | 2.4% | Show ranking |
| Potato peeler brands | 3rd of 3 | 4.3% | Show ranking |
| Poultry shears brands | 3rd of 5 | 8.7% | Show ranking |
| Kitchen utensil brands | 3rd of 5 | 10.4% | Show ranking |
| Measuring jug brands | 3rd of 3 | 11.5% | Show ranking |
| Jar opener brands | 2nd of 3 | 13.5% | Show ranking |
| Herb cutter brands | 2nd of 3 | 20.5% | Show ranking |
| Food scale brands | 2nd of 4 | 21.3% | Show ranking |
Is OXO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.