OXO vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than OXO among grill brush brands in New Zealand. Traeger had about 2,280 branded searches, while OXO had 170. Traeger made up 32.7% of all grill brush brand searches we track, and OXO accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about grill brush brands, Traeger appeared in one of the five answers and OXO in none.
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Top grill brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jumbuck1st
Weber2nd
Scrub Daddy3rd
Traeger3rd
OXO–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill brush brands
5 answers
Asked ChatGPT
“Which grill brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grill brush brands in New Zealand?”
Asked ChatGPT
“What's the best grill brush brand in New Zealand for a barbecue grill?”
Searched Google, AI Overview
“bbq cleaning brush”
Searched Google, AI Overview
“barbecue brush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OXO or Traeger more popular in search?
This chart shows how often people search Google for OXO and Traeger by name. Each line represents a brand's share of searches for all five grill brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scrub Daddy | Traeger | Jumbuck | Weber | OXO |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 34.4% | 21.3% | 3.5% | 2.3% |
| Nov 2025 | 34.2% | 37.2% | 22.4% | 4.6% | 1.6% |
| Dec 2025 | 27.3% | 43.6% | 22.6% | 4.5% | 2% |
| Jan 2026 | 42.1% | 31.7% | 18.7% | 4.6% | 3% |
| Feb 2026 | 50% | 31% | 12.4% | 3.6% | 2.9% |
| Mar 2026 | 53.1% | 29.7% | 10.8% | 2.6% | 3.8% |
| Apr 2026 | 48.8% | 34.8% | 9.9% | 2.9% | 3.5% |
| May 2026 | 43.9% | 38.4% | 10.8% | 3.8% | 3.1% |
| Jun 2026 | 54.2% | 31.6% | 9% | 2.1% | 3.2% |
| Jul 2026 | 49.5% | 33.1% | 10.1% | 4.4% | 2.9% |
| Aug 2026 | 45.5% | 33.3% | 13.8% | 4.1% | 3.3% |
| Sep 2026 | 41.6% | 32.7% | 18.7% | 4.6% | 2.4% |
How has the OXO and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among grill brush brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand moved from 34.4% to 32.7%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand grill brush brands in September 2026?
2 changes
In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%.
In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using OXO’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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