Scrub Daddy vs Traeger:Which is more popular?
In September 2026, Scrub Daddy had more branded searches than Traeger among grill brush brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Traeger had 2,280. Scrub Daddy made up 41.6% of all grill brush brand searches we track, and Traeger accounted for 32.7%. When we asked ChatGPT and Google AI Overviews about grill brush brands, Scrub Daddy appeared in two of the five answers and Traeger in one. Scrub Daddy and Traeger were each mentioned first in one of the two answers.
Who do people search for more?
Scrub Daddy, about 27% more searches than Traeger
Who does AI mention more?
Scrub Daddy, mentioned in 2 of 5 answers, Traeger in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top grill brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scrub Daddy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy and Traeger were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jumbuck1st
Weber2nd- Scrub Daddy3rd
Traeger3rd
OXO–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill brush brands
5 answers
Asked ChatGPT
“Which grill brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grill brush brands in New Zealand?”
Asked ChatGPT
“What's the best grill brush brand in New Zealand for a barbecue grill?”
Searched Google, AI Overview
“bbq cleaning brush”
Searched Google, AI Overview
“barbecue brush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scrub Daddy or Traeger more popular in search?
This chart shows how often people search Google for Scrub Daddy and Traeger by name. Each line represents a brand's share of searches for all five grill brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scrub Daddy, Traeger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scrub Daddy | Traeger | Jumbuck | Weber | OXO |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 34.4% | 21.3% | 3.5% | 2.3% |
| Nov 2025 | 34.2% | 37.2% | 22.4% | 4.6% | 1.6% |
| Dec 2025 | 27.3% | 43.6% | 22.6% | 4.5% | 2% |
| Jan 2026 | 42.1% | 31.7% | 18.7% | 4.6% | 3% |
| Feb 2026 | 50% | 31% | 12.4% | 3.6% | 2.9% |
| Mar 2026 | 53.1% | 29.7% | 10.8% | 2.6% | 3.8% |
| Apr 2026 | 48.8% | 34.8% | 9.9% | 2.9% | 3.5% |
| May 2026 | 43.9% | 38.4% | 10.8% | 3.8% | 3.1% |
| Jun 2026 | 54.2% | 31.6% | 9% | 2.1% | 3.2% |
| Jul 2026 | 49.5% | 33.1% | 10.1% | 4.4% | 2.9% |
| Aug 2026 | 45.5% | 33.3% | 13.8% | 4.1% | 3.3% |
| Sep 2026 | 41.6% | 32.7% | 18.7% | 4.6% | 2.4% |
How has the Scrub Daddy and Traeger comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Traeger took it in November 2025, Scrub Daddy took it in January 2026.
- Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand moved from 38.6% to 41.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand moved from 34.4% to 32.7%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand grill brush brands in September 2026?
2 changes
In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.
In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Scrub Daddy’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scrub Daddy
1 branded search term
- scrub daddy
Traeger
11 branded search terms
- ironwood traeger
- traeger
- traeger 575
- traeger ironwood 650
- traeger ironwood 885
- traeger pellet smoker
- traeger pellets
- traeger ranger
- traeger smoker
- traeger timberline
- traeger wood pellets
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