Brandwave

How popular isTraeger in search?

In August 2026, there were an estimated 3.1K branded searches for Traeger in New Zealand which is down 21.1% over the last 11 months. Traeger holds 22.6% estimated Share of Search among New Zealand BBQ brands and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Weber53.7%
  2. Traeger22.6%
  3. Gasmate10.4%
  4. Everdure5.5%
  5. Matador5.4%
  6. Ziegler & Brown1.6%
  7. Beefeater0.87%
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Which BBQ brands compete with Traeger?

Traeger against BBQ brands in New Zealand, by month

Share of Search by month for Weber, Traeger, Gasmate, Everdure, Matador. The figures are in the table below the chart.

View monthly share of search table
MonthWeberTraegerGasmateEverdureMatadorZiegler & BrownBeefeater
Oct 202557.4%17.8%12.2%4.8%5%1.9%0.99%
Nov 202564.8%14%8.7%5%4.7%1.9%0.96%
Dec 202560.9%17.4%10%3.9%5.1%1.8%0.86%
Jan 202657.3%16.5%13.8%5.1%4.6%1.8%0.93%
Feb 202653.9%18.7%14.5%5.6%4.4%1.7%1.1%
Mar 202653.4%18.8%15.5%5.3%4.2%1.8%0.85%
Apr 202649.7%23.1%16.8%4.6%3.8%1.2%0.81%
May 202647.2%27%11.9%6.5%4.6%1.7%1.1%
Jun 202650%25.2%11.7%5.8%5.4%1%1%
Jul 202650.5%25.3%12.2%5.2%4.7%1.3%0.82%
Aug 202653.7%22.6%10.4%5.5%5.4%1.6%0.87%
Sep 2026———————

  1. 1.Weber

    53.7%

    held 1st · 7.4K estimated branded searches · +33.7% vs prior month · +3.1 points

  2. 2.Traeger

    22.6%

    held 2nd · 3.1K estimated branded searches · +12.7% vs prior month · -2.7 points

  3. 3.Gasmate

    10.4%

    held 3rd · 1.4K estimated branded searches · +7.5% vs prior month · -1.8 points

  4. 4.Everdure

    5.5%

    held 4th · 750 estimated branded searches · +31.6% vs prior month · +0.2 points

  5. 5.Matador

    5.4%

    held 5th · 740 estimated branded searches · +45.1% vs prior month · +0.7 points

  6. 6.Ziegler & Brown

    1.6%

    held 6th · 220 estimated branded searches · +57.1% vs prior month · +0.3 points

  7. 7.Beefeater

    0.87%

    held 7th · 120 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between Traeger and its closest rivals

How has branded search demand for Traeger changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Traeger in New Zealand fell from 3.9K to 3.1K.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand increased from 17.8% to 22.6%.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand peaked at 27% in May 2026 and was lowest at 14% in November 2025.

How did search popularity change for New Zealand BBQ brands in August 2026?

  1. In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.

  2. In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.

  3. In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.

  4. In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.

  5. Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.

  6. Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

How is Traeger measured?

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • grill traeger
  • ironwood traeger
  • traeger
  • traeger 575
  • traeger barbecue
  • traeger bbq
  • traeger com
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger near me
  • traeger new zealand
  • traeger nz
  • traeger pellet grill
  • traeger pellet smoker
  • traeger pellets
  • traeger pro 22
  • traeger pro 575
  • traeger pro 780
  • traeger ranger
  • traeger smoker
  • traeger timberline
  • traeger wood pellets

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How the Brand Demand Index is measured

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