Portable grill brands in New Zealand:Which are most popular?
In September 2026, Traeger was the most searched portable grill brand in New Zealand, accounting for 65.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Weber showed up in every answer. Weber was recommended most often, coming first in all three responses that gave a list.
TraegerShare of searches 65.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GasmateShare of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
WeberShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NapoleonShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ColemanShare of searches 0.29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top portable grill brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in all three answers that gave a list. Gasmate was second, and Napoleon was third. Traeger, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable grill brands
5 answers
Asked ChatGPT
“Which portable grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable grill brands in New Zealand?”
Asked ChatGPT
“What's the best portable grill brand in New Zealand for camping?”
Searched Google, AI Overview
“portable bbq nz”
Searched Google, AI Overview
“best portable grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which portable grill brands do people search for most?
This chart shows how often people search Google for each portable grill brand by name. Each line represents a brand's share of searches for all five portable grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Gasmate, Weber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Gasmate | Weber | Napoleon | Coleman |
|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 27.8% | 6.4% | 1.7% | 0.25% |
| Nov 2025 | 65.4% | 24% | 8.1% | 2.3% | 0.21% |
| Dec 2025 | 69.2% | 22.1% | 7.2% | 1.3% | 0.15% |
| Jan 2026 | 61.3% | 28.5% | 8.8% | 1.1% | 0.23% |
| Feb 2026 | 61.6% | 29.5% | 7.2% | 1.4% | 0.34% |
| Mar 2026 | 61.4% | 31.1% | 5.3% | 1.9% | 0.38% |
| Apr 2026 | 63.1% | 30.5% | 5.2% | 1.2% | 0% |
| May 2026 | 69.3% | 21.1% | 6.9% | 2.3% | 0.33% |
| Jun 2026 | 69% | 25.3% | 4.5% | 0.82% | 0.41% |
| Jul 2026 | 67.1% | 21.1% | 9% | 2.4% | 0.35% |
| Aug 2026 | 67.5% | 21.7% | 8.3% | 2.2% | 0.32% |
| Sep 2026 | 65.5% | 23.6% | 9.2% | 1.4% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 2.3K | +7.5% | -2 points | |
| 2, held 2nd | 23.6% | 820 | +20.6% | +1.9 points | |
| 3, held 3rd | 9.2% | 320 | +23.1% | +0.9 points | |
| 4, held 4th | 1.4% | 50 | -28.6% | -0.8 points | |
| 5, held 5th | 0.29% | 10 | 0% | 0 points |
1.
Traeger65.5%
Held 1st. 2.3K estimated branded searches, +7.5% vs prior month. Share -2 points.
2.
Gasmate23.6%
Held 2nd. 820 estimated branded searches, +20.6% vs prior month. Share +1.9 points.
3.
Weber9.2%
Held 3rd. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.
4.
Napoleon1.4%
Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.8 points.
5.
Coleman0.29%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among portable grill brands in New Zealand?
5 brands
In September 2026, Traeger was the most searched among portable grill brands in New Zealand, with an estimated 2.3K branded searches, 65.5% of all searches for the five we track. Gasmate is in 2nd place, 42 percentage points behind at 23.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Traeger | 63.8% → 65.5% | 69.3%May 2026 | 61.3%Jan 2026 | 1st |
| Gasmate | 27.8% → 23.6% | 31.1%Mar 2026 | 21.1%Jul 2026 | 2nd |
| Weber | 6.4% → 9.2% | 9.2%Sep 2026 | 4.5%Jun 2026 | 3rd |
| Napoleon | 1.7% → 1.4% | 2.4%Jul 2026 | 0.82%Jun 2026 | 4th |
| Coleman | 0.25% → 0.29% | 0.41%Jun 2026 | 0%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand increased from 63.8% to 65.5%.
- Across the 12 months ending September 2026, Gasmate’s share of searches among portable grill brands in New Zealand decreased from 27.8% to 23.6%.
- Across the 12 months ending September 2026, Weber’s share of searches among portable grill brands in New Zealand increased from 6.4% to 9.2%.
- Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand peaked at 69.3% in May 2026 and was lowest at 61.3% in January 2026.
- Across the 12 months ending September 2026, Gasmate’s share of searches among portable grill brands in New Zealand peaked at 31.1% in March 2026 and was lowest at 21.1% in July 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among portable grill brands in New Zealand peaked at 9.2% in September 2026 and was lowest at 4.5% in June 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.82% in June 2026.
- Across the 12 months ending September 2026, Napoleon and Coleman held steady: their share of searches among portable grill brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand portable grill brands in September 2026?
4 changes
In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%.
In September 2026, Weber gained share of searches among portable grill brands in New Zealand, from 8.3% to 9.2%.
In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%.
In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%.
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