Brandwave

How popular isNapoleon?

In September 2026, people searched for Napoleon by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 1.4% of all New Zealand portable grill brand searches, placing Napoleon fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about portable grill brands, Napoleon appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Napoleon is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. TraegerShare of searches 65.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GasmateShare of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. WeberShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NapoleonShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. ColemanShare of searches 0.29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top portable grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Gasmate2nd
  3. Napoleon3rd
  4. Coleman4th
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable grill brands

5 answers

  • Asked ChatGPT

    “Which portable grill brand should I buy in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon

  • Asked ChatGPT

    “What are the best portable grill brands in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon

  • Asked ChatGPT

    “What's the best portable grill brand in New Zealand for camping?”

    1. 1Weber
    2. 2Gasmate
    3. 3Coleman

  • Searched Google, AI Overview

    “portable bbq nz”

    1. 1Weber

  • Searched Google, AI Overview

    “best portable grill”

    1. 1Weber

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable grill brands compete with Napoleon?

Napoleon against portable grill brands in New Zealand, by month

Share of searches by month for Traeger, Gasmate, Weber, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerGasmateWeberNapoleonColeman
Oct 202563.8%27.8%6.4%1.7%0.25%
Nov 202565.4%24%8.1%2.3%0.21%
Dec 202569.2%22.1%7.2%1.3%0.15%
Jan 202661.3%28.5%8.8%1.1%0.23%
Feb 202661.6%29.5%7.2%1.4%0.34%
Mar 202661.4%31.1%5.3%1.9%0.38%
Apr 202663.1%30.5%5.2%1.2%0%
May 202669.3%21.1%6.9%2.3%0.33%
Jun 202669%25.3%4.5%0.82%0.41%
Jul 202667.1%21.1%9%2.4%0.35%
Aug 202667.5%21.7%8.3%2.2%0.32%
Sep 202665.5%23.6%9.2%1.4%0.29%

  1. 1.Traeger

    65.5%

    Held 1st. 2.3K estimated branded searches, +7.5% vs prior month. Share -2 points.

  2. 2.Gasmate

    23.6%

    Held 2nd. 820 estimated branded searches, +20.6% vs prior month. Share +1.9 points.

  3. 3.Weber

    9.2%

    Held 3rd. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  4. 4.Napoleon

    1.4%

    Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.8 points.

  5. 5.Coleman

    0.29%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Napoleon and its closest rivals

Every comparison with Napoleon

3 comparisons

How has branded search demand for Napoleon changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon in New Zealand fell from 70 to 50.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.82% in June 2026.

How did search popularity change for New Zealand portable grill brands in September 2026?

4 changes

  1. In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%.

  2. In September 2026, Weber gained share of searches among portable grill brands in New Zealand, from 8.3% to 9.2%.

  3. In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%.

  4. In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%.

How are Napoleon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • napoleon bbq

Do you work for Napoleon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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