Brandwave

Napoleon vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Napoleon among portable grill brands in New Zealand. Weber had about 320 branded searches, while Napoleon had 50. Weber made up 9.2% of all portable grill brand searches we track, and Napoleon accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about portable grill brands, Weber appeared in all five answers and Napoleon in two. Weber was mentioned before Napoleon in every answer.

Among portable grill brands in New Zealand in September 2026

Who do people search for more?

Weber, about 6 searches for every 1 for Napoleon

Weber 320 searchesNapoleon 50 searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 5 of 5Napoleon in 2 of 5

Who does AI recommend more?

Weber, named ahead of Napoleon in every answer

Weber first in 3Napoleon never first

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Top portable grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Napoleon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weber was listed before Napoleon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Gasmate2nd
  3. Napoleon3rd
  4. Coleman4th
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable grill brands

5 answers
  • Asked ChatGPT

    “Which portable grill brand should I buy in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon
  • Asked ChatGPT

    “What are the best portable grill brands in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon
  • Asked ChatGPT

    “What's the best portable grill brand in New Zealand for camping?”

    1. 1Weber
    2. 2Gasmate
    3. 3Coleman
  • Searched Google, AI Overview

    “portable bbq nz”

    1. 1Weber
  • Searched Google, AI Overview

    “best portable grill”

    1. 1Weber

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Napoleon or Weber more popular in search?

This chart shows how often people search Google for Napoleon and Weber by name. Each line represents a brand's share of searches for all five portable grill brands we track, month by month, from searches in New Zealand.

Napoleon and Weber among portable grill brands in New Zealand, by month

Share of searches by month for Weber, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerGasmateWeberNapoleonColeman
Oct 202563.8%27.8%6.4%1.7%0.25%
Nov 202565.4%24%8.1%2.3%0.21%
Dec 202569.2%22.1%7.2%1.3%0.15%
Jan 202661.3%28.5%8.8%1.1%0.23%
Feb 202661.6%29.5%7.2%1.4%0.34%
Mar 202661.4%31.1%5.3%1.9%0.38%
Apr 202663.1%30.5%5.2%1.2%0%
May 202669.3%21.1%6.9%2.3%0.33%
Jun 202669%25.3%4.5%0.82%0.41%
Jul 202667.1%21.1%9%2.4%0.35%
Aug 202667.5%21.7%8.3%2.2%0.32%
Sep 202665.5%23.6%9.2%1.4%0.29%

How has the Napoleon and Weber comparison changed over the last 12 months?

3 findings
  • Weber was ahead of Napoleon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 70 to 50.
  • Across the 12 months ending September 2026, Weber’s share of searches among portable grill brands in New Zealand moved from 6.4% to 9.2%, and its estimated monthly branded searches moved from 260 to 320.

How did search popularity change for New Zealand portable grill brands in September 2026?

2 changes
  1. In September 2026, Weber gained share of searches among portable grill brands in New Zealand, from 8.3% to 9.2%.

  2. In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Napoleon’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

1 branded search term

  • napoleon bbq

Weber

1 branded search term

  • bbq kettle weber

How the Brand Demand Index is measured

Other head-to-heads among portable grill brands

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