Brandwave

Gasmate vs Traeger:Which is more popular?

In September 2026, Traeger had more branded searches than Gasmate among portable grill brands in New Zealand. Traeger had about 2,280 branded searches, while Gasmate had 820. Traeger made up 65.5% of all portable grill brand searches we track, and Gasmate accounted for 23.6%. When we asked ChatGPT and Google AI Overviews about portable grill brands, Gasmate appeared in three of the five answers and Traeger in none.

Among portable grill brands in New Zealand in September 2026

Who do people search for more?

Traeger, about 3 searches for every 1 for Gasmate

Traeger 2.3K searchesGasmate 820 searches

Who does AI mention more?

Gasmate, mentioned in 3 of 5 answers, Traeger in 0

Gasmate in 3 of 5Traeger in 0 of 5

Who does AI recommend more?

Gasmate, the only one of the two named

Gasmate first in 3Traeger never named

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Top portable grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gasmate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Gasmate2nd
  3. Napoleon3rd
  4. Coleman4th
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable grill brands

5 answers
  • Asked ChatGPT

    “Which portable grill brand should I buy in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon
  • Asked ChatGPT

    “What are the best portable grill brands in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon
  • Asked ChatGPT

    “What's the best portable grill brand in New Zealand for camping?”

    1. 1Weber
    2. 2Gasmate
    3. 3Coleman
  • Searched Google, AI Overview

    “portable bbq nz”

    1. 1Weber
  • Searched Google, AI Overview

    “best portable grill”

    1. 1Weber

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gasmate or Traeger more popular in search?

This chart shows how often people search Google for Gasmate and Traeger by name. Each line represents a brand's share of searches for all five portable grill brands we track, month by month, from searches in New Zealand.

Gasmate and Traeger among portable grill brands in New Zealand, by month

Share of searches by month for Traeger, Gasmate. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerGasmateWeberNapoleonColeman
Oct 202563.8%27.8%6.4%1.7%0.25%
Nov 202565.4%24%8.1%2.3%0.21%
Dec 202569.2%22.1%7.2%1.3%0.15%
Jan 202661.3%28.5%8.8%1.1%0.23%
Feb 202661.6%29.5%7.2%1.4%0.34%
Mar 202661.4%31.1%5.3%1.9%0.38%
Apr 202663.1%30.5%5.2%1.2%0%
May 202669.3%21.1%6.9%2.3%0.33%
Jun 202669%25.3%4.5%0.82%0.41%
Jul 202667.1%21.1%9%2.4%0.35%
Aug 202667.5%21.7%8.3%2.2%0.32%
Sep 202665.5%23.6%9.2%1.4%0.29%

How has the Gasmate and Traeger comparison changed over the last 12 months?

3 findings
  • Traeger was ahead of Gasmate in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gasmate’s share of searches among portable grill brands in New Zealand moved from 27.8% to 23.6%, and its estimated monthly branded searches moved from 1.1K to 820.
  • Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand moved from 63.8% to 65.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K.

How did search popularity change for New Zealand portable grill brands in September 2026?

2 changes
  1. In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%.

  2. In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Gasmate’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gasmate

4 branded search terms

  • gasmate
  • gasmate burner
  • gasmate cookers
  • gasmate odyssey

Traeger

11 branded search terms

  • ironwood traeger
  • traeger
  • traeger 575
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger pellet smoker
  • traeger pellets
  • traeger ranger
  • traeger smoker
  • traeger timberline
  • traeger wood pellets

How the Brand Demand Index is measured

Other head-to-heads among portable grill brands

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