Brandwave

How popular isTraeger?

In September 2026, people searched for Traeger by name about 2,620 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 65.5% of all New Zealand portable grill brand searches, placing Traeger first out of five brands. When we asked both ChatGPT and Google AI Overviews about portable grill brands, Traeger did not appear in any of the answers.

Search and AI answers in September 2026

Traeger is the most searched of 5 competitors and not listed in any AI answer.

  1. TraegerShare of searches 65.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GasmateShare of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. WeberShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NapoleonShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. ColemanShare of searches 0.29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top portable grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Gasmate2nd
  3. Napoleon3rd
  4. Coleman4th
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable grill brands

5 answers

  • Asked ChatGPT

    “Which portable grill brand should I buy in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon

  • Asked ChatGPT

    “What are the best portable grill brands in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon

  • Asked ChatGPT

    “What's the best portable grill brand in New Zealand for camping?”

    1. 1Weber
    2. 2Gasmate
    3. 3Coleman

  • Searched Google, AI Overview

    “portable bbq nz”

    1. 1Weber

  • Searched Google, AI Overview

    “best portable grill”

    1. 1Weber

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable grill brands compete with Traeger?

Traeger against portable grill brands in New Zealand, by month

Share of searches by month for Traeger, Gasmate, Weber. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerGasmateWeberNapoleonColeman
Oct 202563.8%27.8%6.4%1.7%0.25%
Nov 202565.4%24%8.1%2.3%0.21%
Dec 202569.2%22.1%7.2%1.3%0.15%
Jan 202661.3%28.5%8.8%1.1%0.23%
Feb 202661.6%29.5%7.2%1.4%0.34%
Mar 202661.4%31.1%5.3%1.9%0.38%
Apr 202663.1%30.5%5.2%1.2%0%
May 202669.3%21.1%6.9%2.3%0.33%
Jun 202669%25.3%4.5%0.82%0.41%
Jul 202667.1%21.1%9%2.4%0.35%
Aug 202667.5%21.7%8.3%2.2%0.32%
Sep 202665.5%23.6%9.2%1.4%0.29%

  1. 1.Traeger

    65.5%

    Held 1st. 2.3K estimated branded searches, +7.5% vs prior month. Share -2 points.

  2. 2.Gasmate

    23.6%

    Held 2nd. 820 estimated branded searches, +20.6% vs prior month. Share +1.9 points.

  3. 3.Weber

    9.2%

    Held 3rd. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  4. 4.Napoleon

    1.4%

    Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.8 points.

  5. 5.Coleman

    0.29%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Traeger and its closest rivals

Every comparison with Traeger

15 comparisons

How has branded search demand for Traeger changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Traeger in New Zealand fell from 2.9K to 2.6K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand increased from 63.8% to 65.5%.
  • Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand peaked at 69.3% in May 2026 and was lowest at 61.3% in January 2026.

How did search popularity change for New Zealand portable grill brands in September 2026?

4 changes

  1. In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%.

  2. In September 2026, Weber gained share of searches among portable grill brands in New Zealand, from 8.3% to 9.2%.

  3. In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%.

  4. In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%.

How are Traeger’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grill traeger
  • ironwood traeger
  • traeger
  • traeger 575
  • traeger barbecue
  • traeger bbq
  • traeger ironwood 650
  • traeger ironwood 885
  • traeger pellet grill
  • traeger pellet smoker
  • traeger pellets
  • traeger ranger
  • traeger smoker
  • traeger timberline
  • traeger wood pellets

Do you work for Traeger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Traeger compete?

Traeger is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands2nd of 810.4%Show ranking
Gas grill brands2nd of 723.1%Show ranking
Grill brush brands2nd of 532.7%Show ranking
Smoker grill brands1st of 549.5%Show ranking
Portable grill brands1st of 565.5%Shown above
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Is Traeger your brand?

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