Ninja vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Ninja among smoker grill brands in New Zealand. Traeger had about 2,280 branded searches, while Ninja had 1,270. Traeger made up 49.5% of all smoker grill brand searches we track, and Ninja accounted for 27.5%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Traeger appeared in all five answers and Ninja in none.
Who do people search for more?
Traeger, about 80% more searches than Ninja
Who does AI mention more?
Traeger, mentioned in every answer we collected
Who does AI recommend more?
Traeger, the only one of the two named
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Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
Weber2nd
Pit Boss3rd
Oklahoma Joe's4th
Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smoker grill brands in New Zealand?”
Asked ChatGPT
“What's the best smoker grill brand in New Zealand for barbecue cooking?”
Searched Google, AI Overview
“pellet smoker nz”
Searched Google, AI Overview
“wood pellet smoker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ninja or Traeger more popular in search?
This chart shows how often people search Google for Ninja and Traeger by name. Each line represents a brand's share of searches for all five smoker grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Ninja | Oklahoma Joe's | Weber | Pit Boss |
|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 20.6% | 10.6% | 5.8% | 5.8% |
| Nov 2025 | 53.2% | 24.9% | 9.9% | 6.6% | 5.4% |
| Dec 2025 | 59% | 18.7% | 11.2% | 6.1% | 5% |
| Jan 2026 | 53% | 24.9% | 9.4% | 7.6% | 5.1% |
| Feb 2026 | 53.9% | 27.8% | 7.8% | 6.3% | 4.2% |
| Mar 2026 | 53.1% | 26.2% | 10.5% | 4.6% | 5.6% |
| Apr 2026 | 52.9% | 29.2% | 8.2% | 4.3% | 5.4% |
| May 2026 | 53.3% | 28.9% | 8.1% | 5.3% | 4.3% |
| Jun 2026 | 50.1% | 33.8% | 7.7% | 3.3% | 5% |
| Jul 2026 | 49.9% | 32.4% | 6.7% | 6.7% | 4.4% |
| Aug 2026 | 51.7% | 27.8% | 7.8% | 6.3% | 6.3% |
| Sep 2026 | 49.5% | 27.5% | 10.4% | 6.9% | 5.6% |
How has the Ninja and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand moved from 20.6% to 27.5%, and its estimated monthly branded searches moved from 930 to 1.3K.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker grill brands in New Zealand moved from 57.3% to 49.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand smoker grill brands in September 2026?
2 changes
In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%.
Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Ninja’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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