Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 27.5% of all New Zealand smoker grill brand searches, placing Ninja second out of five brands. When we asked both ChatGPT and Google AI Overviews about smoker grill brands, Ninja did not appear in any of the answers.

Search and AI answers in September 2026

Ninja is the second most searched of 5 competitors and not listed in any AI answer.

  1. TraegerShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NinjaShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Oklahoma Joe'sShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. WeberShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Pit BossShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Weber2nd
  3. Pit Boss3rd
  4. Oklahoma Joe's4th
  5. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oklahoma Joe's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smoker grill brands compete with Ninja?

Ninja against smoker grill brands in New Zealand, by month

Share of searches by month for Traeger, Ninja, Oklahoma Joe's, Weber, Pit Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerNinjaOklahoma Joe'sWeberPit Boss
Oct 202557.3%20.6%10.6%5.8%5.8%
Nov 202553.2%24.9%9.9%6.6%5.4%
Dec 202559%18.7%11.2%6.1%5%
Jan 202653%24.9%9.4%7.6%5.1%
Feb 202653.9%27.8%7.8%6.3%4.2%
Mar 202653.1%26.2%10.5%4.6%5.6%
Apr 202652.9%29.2%8.2%4.3%5.4%
May 202653.3%28.9%8.1%5.3%4.3%
Jun 202650.1%33.8%7.7%3.3%5%
Jul 202649.9%32.4%6.7%6.7%4.4%
Aug 202651.7%27.8%7.8%6.3%6.3%
Sep 202649.5%27.5%10.4%6.9%5.6%

  1. 1.Traeger

    49.5%

    Held 1st. 2.3K estimated branded searches, +7.5% vs prior month. Share -2.2 points.

  2. 2.Ninja

    27.5%

    Held 2nd. 1.3K estimated branded searches, +11.4% vs prior month. Share -0.3 points.

  3. 3.Oklahoma Joe's

    10.4%

    Held 3rd. 480 estimated branded searches, +50% vs prior month. Share +2.6 points.

  4. 4.Weber

    6.9%

    Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.

  5. 5.Pit Boss

    5.6%

    Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

35 comparisons

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand increased from 20.6% to 27.5%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands in New Zealand peaked at 33.8% in June 2026 and was lowest at 18.7% in December 2025.

How did search popularity change for New Zealand smoker grill brands in September 2026?

5 changes

  1. In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches.

  2. In September 2026, Oklahoma Joe's gained share of searches among smoker grill brands in New Zealand, from 7.8% to 10.4%.

  3. In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%.

  4. In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%.

  5. Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026.

How are Ninja’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja foodi
  • ninja kettle
  • ninja mixer
  • ninja toaster

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1027.7%Show ranking
Blender brands4th of 63.8%Show ranking
Toaster oven brands5th of 54.4%Show ranking
Air fryer brands4th of 76.5%Show ranking
Chip fryer brands5th of 55.3%Show ranking
Pancake maker brands4th of 47.1%Show ranking
Grill pan brands4th of 78.2%Show ranking
Griddle pan brands4th of 78.3%Show ranking
Frying pan brands3rd of 78.3%Show ranking
Induction pans brands4th of 78.6%Show ranking
Pots and pans brands3rd of 78.6%Show ranking
Cold press juicer brands2nd of 58.7%Show ranking
Knife set brands2nd of 712%Show ranking
Smoker grill brands2nd of 527.5%Shown above
Egg poacher brands1st of 385.2%Show ranking
Portable blender brands1st of 292%Show ranking
Creator with pink hair and a pink jacket

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