Brandwave

Air fryer brands in New Zealand:Which brands are most popular in search?

In August 2026, Ninja was the most searched among air fryer brands in New Zealand, with an estimated 30.7K branded searches and 34.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ninja34.3%
  2. Breville32.5%
  3. Philips21.5%
  4. Russell Hobbs8.5%
  5. Tefal2.9%
  6. COSORI0.27%

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Share of SearchLeaderboard

Compare the air fryer brands New Zealand kitchens cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among air fryer brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsRussell HobbsTefalCOSORI
Oct 202536.8%33.1%19.1%8.3%2.6%0.14%
Nov 202539.2%31.2%18.6%8.5%2.3%0.17%
Dec 202538.6%31.5%19.6%8.1%2.1%0.21%
Jan 202635.5%33.6%20%8.2%2.4%0.28%
Feb 202632%34.8%21.7%8.6%2.5%0.33%
Mar 202630.7%35.6%20.7%8.9%3.1%1.1%
Apr 202631.2%35.3%22.2%8.4%2.5%0.32%
May 202631.7%35%22.2%8.4%2.4%0.22%
Jun 202632.3%35.3%21.8%7.8%2.7%0.2%
Jul 202633%35.9%19.5%8.4%2.7%0.52%
Aug 202634.3%32.5%21.5%8.5%2.9%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ninja

    34.3%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points

  2. 2.Breville

    32.5%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points

  3. 3.Philips

    21.5%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points

  4. 4.Russell Hobbs

    8.5%

    held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points

  5. 5.Tefal

    2.9%

    held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points

  6. 6.COSORI

    0.27%

    held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among air fryer brands in New Zealand?

In August 2026, Ninja was the most searched among air fryer brands in New Zealand, with an estimated 30.7K branded searches and 34.3% estimated Share of Search within this set. Breville is in 2nd place, 1.8 percentage points behind at 32.5% Share of Search.

New Zealand air fryer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ninja36.8% → 34.3%39.2%Nov 202530.7%Mar 20261st
Breville33.1% → 32.5%35.9%Jul 202631.2%Nov 20252nd
Philips19.1% → 21.5%22.2%Apr 202618.6%Nov 20253rd
Russell Hobbs8.3% → 8.5%8.9%Mar 20267.8%Jun 20264th
Tefal2.6% → 2.9%3.1%Mar 20262.1%Dec 20255th
COSORI0.14% → 0.27%1.1%Mar 20260.14%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand decreased from 36.8% to 34.3%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand decreased from 33.1% to 32.5%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand increased from 19.1% to 21.5%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand peaked at 39.2% in November 2025 and was lowest at 30.7% in March 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand peaked at 35.9% in July 2026 and was lowest at 31.2% in November 2025.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand peaked at 22.2% in April 2026 and was lowest at 18.6% in November 2025.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among air fryer brands in New Zealand peaked at 8.9% in March 2026 and was lowest at 7.8% in June 2026.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among air fryer brands in New Zealand peaked at 3.1% in March 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Russell Hobbs, Tefal and COSORI held steady: their estimated Share of Search among air fryer brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand air fryer brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.

  2. In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.

  3. In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.

  4. Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.

  5. Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

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