How popular isNutriBullet?
In September 2026, people searched for NutriBullet by name about 11,700 times in New Zealand, about the same as the previous year. These searches made up 2.8% of all New Zealand air fryer brand searches, placing NutriBullet sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about air fryer brands, NutriBullet appeared in three of the five answers and was the fourth most recommended of the seven.
NutriBullet is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.
BrevilleShare of searches 51.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PhilipsShare of searches 25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Russell HobbsShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
NinjaShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NutriBulletShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NutriBullet is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ninja1st
- Philips2nd
- Breville3rd
- NutriBullet4th
- Russell Hobbs5th
Tefal–
COSORI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air fryer brands in New Zealand?”
Asked ChatGPT
“What's the best air fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“air fryer nz”
Searched Google, AI Overview
“air fryer oven nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air fryer brands compete with NutriBullet?
Share of searches by month for Breville, Philips, Russell Hobbs, Ninja, Tefal, NutriBullet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Philips | Russell Hobbs | Ninja | Tefal | NutriBullet | COSORI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 24.5% | 7.9% | 5.3% | 5.6% | 3.9% | 0.49% |
| Nov 2025 | 52.2% | 23% | 8.9% | 6.8% | 5.4% | 3.2% | 0.61% |
| Dec 2025 | 52.2% | 24% | 8.3% | 6.6% | 5% | 3.2% | 0.77% |
| Jan 2026 | 50.5% | 26.1% | 8% | 6.5% | 4.9% | 3% | 0.93% |
| Feb 2026 | 48.4% | 27.5% | 8.1% | 6.1% | 5% | 3.8% | 1.1% |
| Mar 2026 | 50.3% | 24.7% | 7.7% | 4.9% | 6.3% | 2.9% | 3.2% |
| Apr 2026 | 51.9% | 25.9% | 7.5% | 5.7% | 5.1% | 2.9% | 1% |
| May 2026 | 51% | 27.6% | 7.2% | 5.4% | 5.2% | 2.8% | 0.73% |
| Jun 2026 | 49.1% | 28.4% | 7.5% | 5.6% | 5.9% | 2.9% | 0.68% |
| Jul 2026 | 51.3% | 24.9% | 8.1% | 5.8% | 5.4% | 2.7% | 1.8% |
| Aug 2026 | 51.2% | 25.4% | 8% | 5.4% | 6.4% | 2.7% | 0.89% |
| Sep 2026 | 51.5% | 25% | 8.3% | 6.5% | 5.3% | 2.8% | 0.58% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 13.2K | -4.1% | +0.4 points | |
| 2, held 2nd | 25% | 6.4K | -6.3% | -0.4 points | |
| 3, held 3rd | 8.3% | 2.1K | -2.3% | +0.2 points | |
| 4, moved from 5th to 4th | 6.5% | 1.7K | +13.7% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.3% | 1.4K | -20.3% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.8% | 720 | 0% | +0.1 points | |
| 7, held 7th | 0.58% | 150 | -37.5% | -0.3 points |
1.
Breville51.5%
Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +0.4 points.
2.
Philips25%
Held 2nd. 6.4K estimated branded searches, -6.3% vs prior month. Share -0.4 points.
8.3%
Held 3rd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.2 points.
4.
Ninja6.5%
Moved from 5th to 4th. 1.7K estimated branded searches, +13.7% vs prior month. Share +1.1 points.
5.
Tefal5.3%
Moved from 4th to 5th. 1.4K estimated branded searches, -20.3% vs prior month. Share -1 points.
2.8%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
COSORI0.58%
Held 7th. 150 estimated branded searches, -37.5% vs prior month. Share -0.3 points.
Compare popularity between NutriBullet and its closest rivals
Every comparison with NutriBullet
9 comparisons
How has branded search demand for NutriBullet changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NutriBullet in New Zealand held steady, from 12.1K to 11.7K.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand decreased from 3.9% to 2.8%.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.7% in July 2026.
How did search popularity change for New Zealand air fryer brands in September 2026?
6 changes
In September 2026, Ninja overtook Tefal to rank 4th among air fryer brands in New Zealand, with 6.5% of the searches.
In September 2026, Tefal lost share of searches among air fryer brands in New Zealand, from 6.4% to 5.3%.
Estimated monthly branded searches for COSORI in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for Philips in New Zealand rose 17.3% over 12 measured months, from 5.5K to 6.4K in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.
How are NutriBullet’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using NutriBullet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- air fryer nutribullet
- nutribullet
- nutribullet 1200
- nutribullet 900
- nutribullet everygrain cooker
- nutribullet juicer
- nutribullet nutribullet
- nutribullet slowjuicer
- nutribullet smoothie
Do you work for NutriBullet? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does NutriBullet compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Blender brands | 2nd of 6 | 35.2% | Show ranking |
| Air fryer brands | 6th of 7 | 2.8% | Shown above |
Is NutriBullet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.