NutriBullet vs Vitamix:Which is more popular by branded search in New Zealand?
In August 2026, NutriBullet had more branded searches than Vitamix among blender brands in New Zealand. NutriBullet was estimated to have 14.7K branded searches compared to Vitamix’s 1.4K, and held a 31.4% Share of Search versus Vitamix’s 3%.
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Which is more popular in search, NutriBullet or Vitamix?
Compare the blender and smoothie maker brands New Zealanders blend with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NutriBullet, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | NutriBullet | Vitamix |
|---|---|---|---|
| Oct 2025 | 60.5% | 35.9% | 3.6% |
| Nov 2025 | 63.4% | 33.2% | 3.4% |
| Dec 2025 | 61.4% | 35.9% | 2.7% |
| Jan 2026 | 59.1% | 37.6% | 3.4% |
| Feb 2026 | 55.3% | 41.1% | 3.7% |
| Mar 2026 | 58.3% | 37.9% | 3.8% |
| Apr 2026 | 61.5% | 34.4% | 4.1% |
| May 2026 | 64.2% | 32.3% | 3.5% |
| Jun 2026 | 67% | 29.7% | 3.3% |
| Jul 2026 | 66.9% | 30% | 3.1% |
| Aug 2026 | 65.6% | 31.4% | 3% |
| Sep 2026 | — | — | — |
How has the NutriBullet and Vitamix comparison changed over the last 12 months?
3 findings
- NutriBullet was ahead of Vitamix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand moved from 35.9% to 31.4%, and its estimated monthly branded searches moved from 16.8K to 14.7K.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
How did search popularity change for New Zealand blender brands in August 2026?
2 changes
In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%.
Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NutriBullet’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NutriBullet
19 branded search terms
- 600 series nutribullet
- air fryer nutribullet
- nutribullet
- nutribullet 1000w
- nutribullet 1200
- nutribullet 900
- nutribullet 900 series
- nutribullet 900w
- nutribullet co nz
- nutribullet everygrain cooker
- nutribullet juicer
- nutribullet near me
- nutribullet nutribullet
- nutribullet nz
- nutribullet online
- nutribullet pro 900
- nutribullet slowjuicer
- nutribullet smoothie
- portable nutribullet
Vitamix
11 branded search terms
- a3500i vitamix
- e310 vitamix
- e320 vitamix
- vitamix
- vitamix 5200
- vitamix a2300i
- vitamix com
- vitamix food processor
- vitamix near me
- vitamix nz
- vitamix smoothie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.