Ninja vs Vitamix:Which is more popular by branded search in New Zealand?
In August 2026, Ninja had more branded searches than Vitamix among blender brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Vitamix’s 1.4K, and held a 65.6% Share of Search versus Vitamix’s 3%.
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Which is more popular in search, Ninja or Vitamix?
Compare the blender and smoothie maker brands New Zealanders blend with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | NutriBullet | Vitamix |
|---|---|---|---|
| Oct 2025 | 60.5% | 35.9% | 3.6% |
| Nov 2025 | 63.4% | 33.2% | 3.4% |
| Dec 2025 | 61.4% | 35.9% | 2.7% |
| Jan 2026 | 59.1% | 37.6% | 3.4% |
| Feb 2026 | 55.3% | 41.1% | 3.7% |
| Mar 2026 | 58.3% | 37.9% | 3.8% |
| Apr 2026 | 61.5% | 34.4% | 4.1% |
| May 2026 | 64.2% | 32.3% | 3.5% |
| Jun 2026 | 67% | 29.7% | 3.3% |
| Jul 2026 | 66.9% | 30% | 3.1% |
| Aug 2026 | 65.6% | 31.4% | 3% |
| Sep 2026 | — | — | — |
How has the Ninja and Vitamix comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Vitamix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand moved from 60.5% to 65.6%, and its estimated monthly branded searches moved from 28.3K to 30.7K.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand moved from 3.6% to 3%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
How did search popularity change for New Zealand blender brands in August 2026?
2 changes
In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%.
Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
25 branded search terms
- air fryer ninja
- airfryer ninja
- ninja af101 4 quart air fryer
- ninja af101 air fryer
- ninja air fryer
- ninja air fryer dual
- ninja air fryer pro
- ninja blast
- ninja blender
- ninja creami
- ninja double air fryer
- ninja dual air fryer
- ninja dual zone air fryer
- ninja foodi
- ninja foodi air fryer
- ninja foodi dual zone
- ninja foodi dualzone air fryer
- ninja foodi multi cooker
- ninja foodi smartlid multi cooker
- ninja kettle
- ninja mixer
- ninja pro air fryer
- ninja toaster
- ninja xl air fryer
- ninja xxl airfryer
Vitamix
11 branded search terms
- a3500i vitamix
- e310 vitamix
- e320 vitamix
- vitamix
- vitamix 5200
- vitamix a2300i
- vitamix com
- vitamix food processor
- vitamix near me
- vitamix nz
- vitamix smoothie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.