How popular isVitamix?
In September 2026, people searched for Vitamix by name about 1,020 times in New Zealand, about the same as the previous year. These searches made up 3.1% of all New Zealand blender brand searches, placing Vitamix fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in four of the five answers and was the most recommended of the six.
Vitamix is the fifth most searched of 6 competitors and the most recommended in AI answers.
BrevilleShare of searches 38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
NutriBulletShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KitchenAidShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
NinjaShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
VitamixShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vitamix is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vitamix1st
- NutriBullet2nd
- Breville3rd
- Ninja4th
- KitchenAid5th
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best blender brands in New Zealand?”
Asked ChatGPT
“What's the best blender brand in New Zealand for smoothies and soups?”
Searched Google, AI Overview
“blender for smoothies”
Searched Google, AI Overview
“high power blender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which blender brands compete with Vitamix?
Share of searches by month for Breville, NutriBullet, KitchenAid, Ninja, Vitamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | NutriBullet | KitchenAid | Ninja | Vitamix | Blendtec |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 37.8% | 20.8% | 2.9% | 3.2% | 0.44% |
| Nov 2025 | 32.4% | 33.9% | 27.1% | 3.5% | 2.7% | 0.33% |
| Dec 2025 | 32.1% | 34.1% | 27.7% | 3.5% | 2.4% | 0.28% |
| Jan 2026 | 34% | 35.3% | 23.6% | 3.8% | 3% | 0.39% |
| Feb 2026 | 32.9% | 36.3% | 23.8% | 3.5% | 3.1% | 0.3% |
| Mar 2026 | 38.2% | 30.9% | 24.2% | 3.1% | 3.2% | 0.46% |
| Apr 2026 | 40.3% | 31.5% | 20.8% | 3.7% | 3.3% | 0.39% |
| May 2026 | 40.6% | 31.5% | 20.7% | 3.7% | 3.1% | 0.39% |
| Jun 2026 | 41.5% | 29.1% | 22% | 4% | 2.9% | 0.49% |
| Jul 2026 | 41.8% | 31.2% | 20.1% | 3.9% | 2.7% | 0.28% |
| Aug 2026 | 41.4% | 31.7% | 20.2% | 3.6% | 2.7% | 0.44% |
| Sep 2026 | 38% | 35.2% | 19.6% | 3.8% | 3.1% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 12.6K | -3.4% | -3.4 points | |
| 2, held 2nd | 35.2% | 11.7K | +16.7% | +3.5 points | |
| 3, held 3rd | 19.6% | 6.5K | +2.2% | -0.6 points | |
| 4, held 4th | 3.8% | 1.3K | +11.4% | +0.2 points | |
| 5, held 5th | 3.1% | 1K | +20% | +0.4 points | |
| 6, held 6th | 0.3% | 100 | -28.6% | -0.1 points |
1.
Breville38%
Held 1st. 12.6K estimated branded searches, -3.4% vs prior month. Share -3.4 points.
35.2%
Held 2nd. 11.7K estimated branded searches, +16.7% vs prior month. Share +3.5 points.
19.6%
Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share -0.6 points.
4.
Ninja3.8%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.2 points.
5.
Vitamix3.1%
Held 5th. 1K estimated branded searches, +20% vs prior month. Share +0.4 points.
6.
Blendtec0.3%
Held 6th. 100 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
Compare popularity between Vitamix and its closest rivals
Every comparison with Vitamix
9 comparisons
How has branded search demand for Vitamix changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix in New Zealand held steady at 1K.
- Across the 12 months ending September 2026, Vitamix fell from 4th to 5th among blender brands in New Zealand.
How did search popularity change for New Zealand blender brands in September 2026?
5 changes
In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.
In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.
In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.
Estimated monthly branded searches for Ninja in New Zealand rose 36.6% over 12 measured months, from 930 to 1.3K in September 2026.
Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.
How are Vitamix’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vitamix
- vitamix 5200
- vitamix food processor
- vitamix smoothie
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Where does Vitamix compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Blender brands | 5th of 6 | 3.1% | Shown above |
| Stick blender brands | 5th of 7 | 4.5% | Show ranking |
Is Vitamix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.