Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 38% of all New Zealand blender brand searches, placing Breville first out of six brands. When we asked both ChatGPT and Google AI Overviews about blender brands, Breville appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Breville is the most searched of 6 competitors and the third most recommended in AI answers.

  1. BrevilleShare of searches 38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NutriBulletShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KitchenAidShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NinjaShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. VitamixShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which blender brands compete with Breville?

Breville against blender brands in New Zealand, by month

Share of searches by month for Breville, NutriBullet, KitchenAid, Ninja, Vitamix. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

  1. 1.Breville

    38%

    Held 1st. 12.6K estimated branded searches, -3.4% vs prior month. Share -3.4 points.

  2. 2.NutriBullet

    35.2%

    Held 2nd. 11.7K estimated branded searches, +16.7% vs prior month. Share +3.5 points.

  3. 3.KitchenAid

    19.6%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share -0.6 points.

  4. 4.Ninja

    3.8%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

  5. 5.Vitamix

    3.1%

    Held 5th. 1K estimated branded searches, +20% vs prior month. Share +0.4 points.

  6. 6.Blendtec

    0.3%

    Held 6th. 100 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among blender brands in New Zealand increased from 34.9% to 38%.
  • Across the 12 months ending September 2026, Breville’s share of searches among blender brands in New Zealand peaked at 41.8% in July 2026 and was lowest at 32.1% in December 2025.
  • Across the 12 months ending September 2026, Breville rose from 2nd to 1st among blender brands in New Zealand.

How did search popularity change for New Zealand blender brands in September 2026?

5 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.

  2. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.

  3. In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.

  4. Estimated monthly branded searches for Ninja in New Zealand rose 36.6% over 12 measured months, from 930 to 1.3K in September 2026.

  5. Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Shown above
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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