Microwave oven brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched microwave oven brand in New Zealand, accounting for 32.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Sharp showed up in every answer. Panasonic was recommended most often, coming first in all three responses that gave a list.
BrevilleShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SharpShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BoschShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LGShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top microwave oven brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sharp appeared every time. Panasonic was recommended most often, coming first in all three answers that gave a list. Sharp was second, and LG was third. Bosch, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave oven brands
5 answers
Asked ChatGPT
“Which microwave oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best microwave oven brands in New Zealand?”
Asked ChatGPT
“What's the best microwave oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“microwave oven nz”
Searched Google, AI Overview
“small microwave oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which microwave oven brands do people search for most?
This chart shows how often people search Google for each microwave oven brand by name. Each line represents a brand's share of searches for all six microwave oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Sharp, Samsung, Bosch, LG, Panasonic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Sharp | Samsung | Bosch | LG | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.9% | 16.5% | 13.5% | 11.8% | 3% |
| Nov 2025 | 29% | 23.8% | 19.4% | 10.5% | 14.5% | 2.8% |
| Dec 2025 | 29.6% | 24.3% | 19.8% | 10.7% | 11.9% | 3.7% |
| Jan 2026 | 31.2% | 25.5% | 16.9% | 11.3% | 12.1% | 3% |
| Feb 2026 | 28.1% | 22.9% | 15.2% | 12.4% | 11.4% | 10% |
| Mar 2026 | 28.8% | 23.4% | 19% | 10.2% | 14.1% | 4.4% |
| Apr 2026 | 30.6% | 25.1% | 16.6% | 8.9% | 15.7% | 3% |
| May 2026 | 32.6% | 26.7% | 14.5% | 9.5% | 13.6% | 3.2% |
| Jun 2026 | 29.6% | 24.3% | 13.2% | 13.2% | 15.2% | 4.5% |
| Jul 2026 | 31.3% | 25.6% | 13.9% | 11.4% | 11.7% | 6% |
| Aug 2026 | 31% | 25.4% | 16.9% | 11.3% | 11.6% | 3.9% |
| Sep 2026 | 32.8% | 26.9% | 14.6% | 11.9% | 10.4% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.8% | 880 | 0% | +1.8 points | |
| 2, held 2nd | 26.9% | 720 | 0% | +1.5 points | |
| 3, held 3rd | 14.6% | 390 | -18.8% | -2.3 points | |
| 4, moved from 5th to 4th | 11.9% | 320 | 0% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.4% | 280 | -15.2% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 90 | -18.2% | -0.5 points |
1.
Breville32.8%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Sharp26.9%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Samsung14.6%
Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.
4.
Bosch11.9%
Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
LG10.4%
Moved from 4th to 5th. 280 estimated branded searches, -15.2% vs prior month. Share -1.2 points.
3.4%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Which brand is most popular in search among microwave oven brands in New Zealand?
6 brands
In September 2026, Breville was the most searched among microwave oven brands in New Zealand, with an estimated 880 branded searches, 32.8% of all searches for the six we track. Sharp is in 2nd place, 6 percentage points behind at 26.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 30.4% → 32.8% | 32.8%Sep 2026 | 28.1%Feb 2026 | 1st | |
| 24.9% → 26.9% | 26.9%Sep 2026 | 22.9%Feb 2026 | 2nd | |
| 16.5% → 14.6% | 19.8%Dec 2025 | 13.2%Jun 2026 | 3rd | |
| 13.5% → 11.9% | 13.5%Oct 2025 | 8.9%Apr 2026 | 4th | |
| 11.8% → 10.4% | 15.7%Apr 2026 | 10.4%Sep 2026 | 5th | |
| 3% → 3.4% | 10%Feb 2026 | 2.8%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand increased from 30.4% to 32.8%.
- Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand increased from 24.9% to 26.9%.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand decreased from 16.5% to 14.6%.
- Across the 12 months ending September 2026, Bosch’s share of searches among microwave oven brands in New Zealand decreased from 13.5% to 11.9%.
- Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand decreased from 11.8% to 10.4%.
- Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand peaked at 32.8% in September 2026 and was lowest at 28.1% in February 2026.
- Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand peaked at 26.9% in September 2026 and was lowest at 22.9% in February 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand peaked at 19.8% in December 2025 and was lowest at 13.2% in June 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among microwave oven brands in New Zealand peaked at 13.5% in October 2025 and was lowest at 8.9% in April 2026.
- Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand peaked at 15.7% in April 2026 and was lowest at 10.4% in September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among microwave oven brands in New Zealand peaked at 10% in February 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Panasonic held steady: its share of searches among microwave oven brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand microwave oven brands in September 2026?
6 changes

In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.

In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.

In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.

In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.

In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%.

In September 2026, Panasonic lost share of searches among microwave oven brands in New Zealand, from 3.9% to 3.4%.
Compare popularity between leading brands

Breville vs Sharp: compare popularity
Breville vs Samsung: compare popularity
Breville vs Bosch: compare popularity
Breville vs LG: compare popularity
Sharp vs Samsung: compare popularity
Sharp vs Bosch: compare popularity
Sharp vs LG: compare popularity
Samsung vs Bosch: compare popularity
Samsung vs LG: compare popularity
Bosch vs LG: compare popularity- Compare any of these brands

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