Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 3,030 times in New Zealand, a 12.4% decrease from the previous year. These searches made up 3.4% of all New Zealand microwave oven brand searches, placing Panasonic sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about microwave oven brands, Panasonic appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Panasonic is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. BrevilleShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SharpShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BoschShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PanasonicShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top microwave oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Panasonic is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Sharp2nd
  3. LG3rd
  4. Samsung4th
  5. Breville5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microwave oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which microwave oven brands compete with Panasonic?

Panasonic against microwave oven brands in New Zealand, by month

Share of searches by month for Breville, Sharp, Samsung, Bosch, LG, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSharpSamsungBoschLGPanasonic
Oct 202530.4%24.9%16.5%13.5%11.8%3%
Nov 202529%23.8%19.4%10.5%14.5%2.8%
Dec 202529.6%24.3%19.8%10.7%11.9%3.7%
Jan 202631.2%25.5%16.9%11.3%12.1%3%
Feb 202628.1%22.9%15.2%12.4%11.4%10%
Mar 202628.8%23.4%19%10.2%14.1%4.4%
Apr 202630.6%25.1%16.6%8.9%15.7%3%
May 202632.6%26.7%14.5%9.5%13.6%3.2%
Jun 202629.6%24.3%13.2%13.2%15.2%4.5%
Jul 202631.3%25.6%13.9%11.4%11.7%6%
Aug 202631%25.4%16.9%11.3%11.6%3.9%
Sep 202632.8%26.9%14.6%11.9%10.4%3.4%

  1. 1.Breville

    32.8%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Sharp

    26.9%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Samsung

    14.6%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  4. 4.Bosch

    11.9%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.LG

    10.4%

    Moved from 4th to 5th. 280 estimated branded searches, -15.2% vs prior month. Share -1.2 points.

  6. 6.Panasonic

    3.4%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

22 comparisons

How has branded search demand for Panasonic changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic in New Zealand fell from 3.5K to 3K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among microwave oven brands in New Zealand peaked at 10% in February 2026 and was lowest at 2.8% in November 2025.

How did search popularity change for New Zealand microwave oven brands in September 2026?

6 changes

  1. In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.

  2. In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.

  3. In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.

  4. In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.

  5. In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%.

  6. In September 2026, Panasonic lost share of searches among microwave oven brands in New Zealand, from 3.9% to 3.4%.

How are Panasonic’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • best panasonic shaver
  • panasonic aaa rechargeable batteries
  • panasonic air conditioner
  • panasonic electric shaver
  • panasonic fan coil
  • panasonic hair clipper
  • panasonic heat pump
  • panasonic microwave oven
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic shaver
  • panasonic shaver arc
  • panasonic shaver detergent
  • panasonic shaver electric
  • panasonic sound bar
  • panasonic surround sound
  • panasonic tv
  • panasonic viera tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands8th of 80%Show ranking
Soundbar brands6th of 70.24%Show ranking
TV brands8th of 83.6%Show ranking
Surround sound system brands8th of 80.03%Show ranking
Shaver and razor brands7th of 71.2%Show ranking
Heat pump brands6th of 86.3%Show ranking
Body trimmer brands5th of 60.09%Show ranking
Hair clipper brands9th of 90.35%Show ranking
Microwave oven brands6th of 63.4%Shown above
AAA rechargeable batteries brands3rd of 33.5%Show ranking
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