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Shaver and razor brands in New Zealand:Which brands are most popular in search?

In August 2026, Philips was the most searched among shaver and razor brands in New Zealand, with an estimated 19.3K branded searches and 57.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Philips57.4%
  2. Gillette16.4%
  3. Wahl10.1%
  4. Braun10%
  5. Schick6.1%

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Share of SearchLeaderboard

Compare the razor, shaver and trimmer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shaver and razor brands in New Zealand, by month

Share of Search by month for Philips, Gillette, Wahl, Braun, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsGilletteWahlBraunSchick
Oct 202558.7%16.3%10.4%9.1%5.5%
Nov 202562.3%13.4%9.5%10.1%4.7%
Dec 202560.7%14.1%9.5%10.8%5%
Jan 202657.3%16.6%9.9%10%6.2%
Feb 202656%16.8%10.6%10.5%6%
Mar 202653.9%17.5%11.5%10.5%6.5%
Apr 202660.4%15.3%9.8%9.5%5%
May 202663.1%15%8.9%8.4%4.5%
Jun 202659.8%16.5%9%9.9%4.9%
Jul 202656.8%18.2%8.2%11%5.9%
Aug 202657.4%16.4%10.1%10%6.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Philips

    57.4%

    held 1st · 19.3K estimated branded searches · +4.8% vs prior month · +0.6 points

  2. 2.Gillette

    16.4%

    held 2nd · 5.5K estimated branded searches · -6.3% vs prior month · -1.8 points

  3. 3.Wahl

    10.1%

    moved from 4th to 3rd · 3.4K estimated branded searches · +27.4% vs prior month · +1.9 points

  4. 4.Braun

    10%

    moved from 3rd to 4th · 3.4K estimated branded searches · -5.4% vs prior month · -1 points

  5. 5.Schick

    6.1%

    held 5th · 2.1K estimated branded searches · +8.4% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among shaver and razor brands in New Zealand?

In August 2026, Philips was the most searched among shaver and razor brands in New Zealand, with an estimated 19.3K branded searches and 57.4% estimated Share of Search within this set. Gillette is in 2nd place, 41 percentage points behind at 16.4% Share of Search.

New Zealand shaver and razor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips58.7% → 57.4%63.1%May 202653.9%Mar 20261st
Gillette16.3% → 16.4%18.2%Jul 202613.4%Nov 20252nd
Wahl10.4% → 10.1%11.5%Mar 20268.2%Jul 20263rd
Braun9.1% → 10%11%Jul 20268.4%May 20264th
Schick5.5% → 6.1%6.5%Mar 20264.5%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand decreased from 58.7% to 57.4%.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand increased from 9.1% to 10%.
  • Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand increased from 5.5% to 6.1%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand peaked at 63.1% in May 2026 and was lowest at 53.9% in March 2026.
  • Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 18.2% in July 2026 and was lowest at 13.4% in November 2025.
  • Across the 11 months ending August 2026, Wahl’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 11.5% in March 2026 and was lowest at 8.2% in July 2026.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 11% in July 2026 and was lowest at 8.4% in May 2026.
  • Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, Gillette and Wahl held steady: their estimated Share of Search among shaver and razor brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand shaver and razor brands in August 2026?

  1. In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.

  2. In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.

  3. In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.

  4. In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.

  5. Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

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