Gillette vs Philips:Which is more popular by branded search in New Zealand?
In August 2026, Philips had more branded searches than Gillette among shaver and razor brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Gillette’s 5.5K, and held a 57.4% Share of Search versus Gillette’s 16.4%.
Follow Gillette vs Philips and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gillette or Philips?
Compare the razor, shaver and trimmer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Gillette. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Gillette | Wahl | Braun | Schick |
|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 16.3% | 10.4% | 9.1% | 5.5% |
| Nov 2025 | 62.3% | 13.4% | 9.5% | 10.1% | 4.7% |
| Dec 2025 | 60.7% | 14.1% | 9.5% | 10.8% | 5% |
| Jan 2026 | 57.3% | 16.6% | 9.9% | 10% | 6.2% |
| Feb 2026 | 56% | 16.8% | 10.6% | 10.5% | 6% |
| Mar 2026 | 53.9% | 17.5% | 11.5% | 10.5% | 6.5% |
| Apr 2026 | 60.4% | 15.3% | 9.8% | 9.5% | 5% |
| May 2026 | 63.1% | 15% | 8.9% | 8.4% | 4.5% |
| Jun 2026 | 59.8% | 16.5% | 9% | 9.9% | 4.9% |
| Jul 2026 | 56.8% | 18.2% | 8.2% | 11% | 5.9% |
| Aug 2026 | 57.4% | 16.4% | 10.1% | 10% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the Gillette and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Gillette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand moved from 16.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 5.5K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand moved from 58.7% to 57.4%, and its estimated monthly branded searches moved from 14.7K to 19.3K.
How did search popularity change for New Zealand shaver and razor brands in August 2026?
2 changes
In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.
In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gillette’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gillette
23 branded search terms
- fusion gillette 5
- gillette
- gillette blades
- gillette com
- gillette fusion
- gillette fusion 5 blades
- gillette fusion5 razor
- gillette labs
- gillette mach 3
- gillette mach 3 blades
- gillette near me
- gillette nz
- gillette online
- gillette proglide
- gillette proglide razor
- gillette razor
- gillette razor blades
- gillette shaver
- gillette shaving gel
- gillette skinguard
- gillette trimmer
- gillette venus razor
- king c gillette double edge safety razor
Philips
45 branded search terms
- china philips
- philips
- philips 55 inch tv
- philips 65 inch tv
- philips 75 inch tv
- philips air filter
- philips air fryer
- philips air fryer briscoes
- philips air fryer white
- philips air fryer xl
- philips air fryer xxl
- philips air purifier
- philips airfryer
- philips airfryer philips
- philips airfryer rapid air technology
- philips ambilight tv
- philips avent bottles
- philips avent soothie pacifier
- philips avent sterilizer
- philips blender
- philips hue
- philips hue bridge
- philips hue bulbs
- philips hue lights
- philips hue tv
- philips kettle
- philips light bulbs
- philips lumea
- philips mixer
- philips near me
- philips new zealand
- philips nz
- philips oled tv
- philips one blade
- philips one blade replacement
- philips oneblade
- philips online
- philips purifier
- philips razor
- philips shaver
- philips sonic air
- philips toaster
- philips toothbrush
- philips trimmer
- philips tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.