Braun vs Gillette:Which is more popular by branded search in New Zealand?
In August 2026, Gillette had more branded searches than Braun among shaver and razor brands in New Zealand. Gillette was estimated to have 5.5K branded searches compared to Braun’s 3.4K, and held a 16.4% Share of Search versus Braun’s 10%.
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Which is more popular in search, Braun or Gillette?
Compare the razor, shaver and trimmer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gillette, Braun. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Gillette | Wahl | Braun | Schick |
|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 16.3% | 10.4% | 9.1% | 5.5% |
| Nov 2025 | 62.3% | 13.4% | 9.5% | 10.1% | 4.7% |
| Dec 2025 | 60.7% | 14.1% | 9.5% | 10.8% | 5% |
| Jan 2026 | 57.3% | 16.6% | 9.9% | 10% | 6.2% |
| Feb 2026 | 56% | 16.8% | 10.6% | 10.5% | 6% |
| Mar 2026 | 53.9% | 17.5% | 11.5% | 10.5% | 6.5% |
| Apr 2026 | 60.4% | 15.3% | 9.8% | 9.5% | 5% |
| May 2026 | 63.1% | 15% | 8.9% | 8.4% | 4.5% |
| Jun 2026 | 59.8% | 16.5% | 9% | 9.9% | 4.9% |
| Jul 2026 | 56.8% | 18.2% | 8.2% | 11% | 5.9% |
| Aug 2026 | 57.4% | 16.4% | 10.1% | 10% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the Braun and Gillette comparison changed over the last 12 months?
3 findings
- Gillette was ahead of Braun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches moved from 2.3K to 3.4K.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand moved from 16.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 5.5K.
How did search popularity change for New Zealand shaver and razor brands in August 2026?
3 changes
In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Braun’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun
13 branded search terms
- beard trimmer braun
- braun foil razor
- braun razor
- braun series
- braun series 3
- braun series 5
- braun series 7
- braun series 9
- braun series 9 pro electric shaver
- braun series 9pro
- braun series seven
- braun shaver
- braun trimmer
Gillette
23 branded search terms
- fusion gillette 5
- gillette
- gillette blades
- gillette com
- gillette fusion
- gillette fusion 5 blades
- gillette fusion5 razor
- gillette labs
- gillette mach 3
- gillette mach 3 blades
- gillette near me
- gillette nz
- gillette online
- gillette proglide
- gillette proglide razor
- gillette razor
- gillette razor blades
- gillette shaver
- gillette shaving gel
- gillette skinguard
- gillette trimmer
- gillette venus razor
- king c gillette double edge safety razor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.