Brandwave

How popular isPhilips?

In September 2026, people searched for Philips by name about 16,600 times in New Zealand, a 22% increase from the previous year. These searches made up 58.4% of all New Zealand shaver and razor brand searches, placing Philips first out of seven brands. When we asked both ChatGPT and Google AI Overviews about shaver and razor brands, Philips appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Philips is the most searched of 7 competitors and the second most recommended in AI answers.

  1. PhilipsShare of searches 58.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. GilletteShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. WahlShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SchickShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. BraunShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top shaver and razor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Philips is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Philips2nd
  3. Gillette3rd
  4. Panasonic4th
  5. Remington5th
  6. Schick6th
  7. Wahl7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gillette3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schick1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shaver and razor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which shaver and razor brands compete with Philips?

Philips against shaver and razor brands in New Zealand, by month

Share of searches by month for Philips, Gillette, Wahl, Schick, Braun, Remington. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsGilletteWahlSchickBraunRemingtonPanasonic
Oct 202557.8%14.9%14%4.9%3.8%3.3%1.4%
Nov 202560.3%13%13.5%4.8%4.4%2.9%1.2%
Dec 202560.4%13.4%12.9%4.7%4.2%3.2%1.2%
Jan 202657.8%15.1%12.9%6.1%4%2.9%1.2%
Feb 202656.7%15.8%14%5.2%4.2%2.8%1.2%
Mar 202654.4%16.4%15%6.3%4.3%2.7%0.96%
Apr 202662.4%13.4%12.5%4.4%3.3%2.8%1.1%
May 202663.9%13.8%11.8%4.3%2.9%2.2%0.98%
Jun 202661.5%15.1%12.2%4.9%3.3%2.2%0.87%
Jul 202658.1%17.5%11.4%5.8%3.6%2.6%1.1%
Aug 202658.8%14.4%13.7%5.5%3.6%3%0.95%
Sep 202658.4%15.3%13.5%5.8%3.2%2.6%1.2%

  1. 1.Philips

    58.4%

    Held 1st. 13.4K estimated branded searches, -5.8% vs prior month. Share -0.4 points.

  2. 2.Gillette

    15.3%

    Held 2nd. 3.5K estimated branded searches, +0.57% vs prior month. Share +0.9 points.

  3. 3.Wahl

    13.5%

    Held 3rd. 3.1K estimated branded searches, -6.3% vs prior month. Share -0.2 points.

  4. 4.Schick

    5.8%

    Held 4th. 1.3K estimated branded searches, -0.75% vs prior month. Share +0.3 points.

  5. 5.Braun

    3.2%

    Held 5th. 740 estimated branded searches, -15.9% vs prior month. Share -0.4 points.

  6. 6.Remington

    2.6%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  7. 7.Panasonic

    1.2%

    Held 7th. 280 estimated branded searches, +21.7% vs prior month. Share +0.3 points.

Compare popularity between Philips and its closest rivals

Every comparison with Philips

38 comparisons

How has branded search demand for Philips changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips in New Zealand rose from 13.6K to 16.6K.
  • Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in New Zealand increased from 57.8% to 58.4%.
  • Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in New Zealand peaked at 63.9% in May 2026 and was lowest at 54.4% in March 2026.

How did search popularity change for New Zealand shaver and razor brands in September 2026?

5 changes

  1. In September 2026, Gillette gained share of searches among shaver and razor brands in New Zealand, from 14.4% to 15.3%.

  2. Estimated monthly branded searches for Schick in New Zealand rose 49.4% over 12 measured months, from 890 to 1.3K in September 2026.

  3. Estimated monthly branded searches for Philips in New Zealand rose 28.6% over 12 measured months, from 10.5K to 13.4K in September 2026.

  4. Estimated monthly branded searches for Wahl in New Zealand rose 23.3% over 12 measured months, from 2.5K to 3.1K in September 2026.

  5. Estimated monthly branded searches for Panasonic in New Zealand rose 12% over 12 measured months, from 250 to 280 in September 2026.

How are Philips’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • china philips
  • philips
  • philips air fryer
  • philips airfryer
  • philips airfryer philips
  • philips ambilight tv
  • philips avent bottles
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips hue tv
  • philips humidifier
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips one blade
  • philips oneblade
  • philips razor
  • philips shaver
  • philips sonic air
  • philips toothbrush
  • philips trimmer
  • philips tv

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips compete?

Philips is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands3rd of 1014.4%Show ranking
TV brands2nd of 813.1%Show ranking
Air fryer brands2nd of 725%Show ranking
Pasta maker brands3rd of 622%Show ranking
Shaver and razor brands1st of 758.4%Shown above
Water filter brands2nd of 832%Show ranking
Body trimmer brands1st of 645.8%Show ranking
Clothes steamer brands1st of 558.6%Show ranking
Steam iron brands1st of 559.7%Show ranking
Hair clipper brands1st of 960.2%Show ranking
Humidifier brands8th of 80.3%Show ranking
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Is Philips your brand?

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