Brandwave

How popular isPhilips?

In September 2026, people searched for Philips by name about 16,600 times in New Zealand, a 22% increase from the previous year. These searches made up 0.3% of all New Zealand humidifier brand searches, placing Philips eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about humidifier brands, Philips appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Philips is the eighth most searched of 8 competitors and the most recommended in AI answers.

  1. VicksShare of searches 87%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. BeurerShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LevoitShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. PhilipsShare of searches 0.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which humidifier brands compete with Philips?

Philips against humidifier brands in New Zealand, by month

Share of searches by month for Vicks, Beurer, Levoit, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

  1. 1.Vicks

    87%

    Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -3.7 points.

  2. 2.Beurer

    7.5%

    Held 2nd. 250 estimated branded searches, -16.7% vs prior month. Share +2.5 points.

  3. 3.Levoit

    2.1%

    Moved from 4th to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.8 points.

  4. 4.Breville

    1.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

  5. 5.Boneco

    0.6%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Xiaomi

    0.6%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share +0.1 points.

  7. 7.Dreo

    0.3%

    Moved from 8th to 7th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

  8. 8.Philips

    0.3%

    Moved from 5th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

Compare popularity between Philips and its closest rivals

Every comparison with Philips

38 comparisons

How has branded search demand for Philips changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips in New Zealand rose from 13.6K to 16.6K.
  • Across the 12 months ending September 2026, Philips’ share of searches among humidifier brands in New Zealand decreased from 1.3% to 0.3%.
  • Across the 12 months ending September 2026, Philips fell from 4th to 8th among humidifier brands in New Zealand.

How did search popularity change for New Zealand humidifier brands in September 2026?

6 changes

  1. In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.

  2. In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.

  3. In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.

  4. In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.

  5. In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.

  6. In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

How are Philips’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • china philips
  • philips
  • philips air fryer
  • philips airfryer
  • philips airfryer philips
  • philips ambilight tv
  • philips avent bottles
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips hue tv
  • philips humidifier
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips one blade
  • philips oneblade
  • philips razor
  • philips shaver
  • philips sonic air
  • philips toothbrush
  • philips trimmer
  • philips tv

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips compete?

Philips is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands3rd of 1014.4%Show ranking
TV brands2nd of 813.1%Show ranking
Air fryer brands2nd of 725%Show ranking
Pasta maker brands3rd of 622%Show ranking
Shaver and razor brands1st of 758.4%Show ranking
Water filter brands2nd of 832%Show ranking
Body trimmer brands1st of 645.8%Show ranking
Clothes steamer brands1st of 558.6%Show ranking
Steam iron brands1st of 559.7%Show ranking
Hair clipper brands1st of 960.2%Show ranking
Humidifier brands8th of 80.3%Shown above
Creator with pink hair and a pink jacket

Is Philips your brand?

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