Brandwave

How popular isBeurer?

In September 2026, people searched for Beurer by name about 250 times in New Zealand, a 19% increase from the previous year. These searches made up 7.5% of all New Zealand humidifier brand searches, placing Beurer second out of eight brands. When we asked both ChatGPT and Google AI Overviews about humidifier brands, Beurer did not appear in any of the answers.

Search and AI answers in September 2026

Beurer is the second most searched of 8 competitors and not listed in any AI answer.

  1. VicksShare of searches 87%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. BeurerShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LevoitShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BonecoShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beurer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which humidifier brands compete with Beurer?

Beurer against humidifier brands in New Zealand, by month

Share of searches by month for Vicks, Beurer, Levoit. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

  1. 1.Vicks

    87%

    Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -3.7 points.

  2. 2.Beurer

    7.5%

    Held 2nd. 250 estimated branded searches, -16.7% vs prior month. Share +2.5 points.

  3. 3.Levoit

    2.1%

    Moved from 4th to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.8 points.

  4. 4.Breville

    1.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

  5. 5.Boneco

    0.6%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Xiaomi

    0.6%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share +0.1 points.

  7. 7.Dreo

    0.3%

    Moved from 8th to 7th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

  8. 8.Philips

    0.3%

    Moved from 5th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

Compare popularity between Beurer and its closest rivals

Every comparison with Beurer

9 comparisons

How has branded search demand for Beurer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beurer in New Zealand rose from 210 to 250.
  • Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand decreased from 9% to 7.5%.
  • Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 5% in August 2026.

How did search popularity change for New Zealand humidifier brands in September 2026?

6 changes

  1. In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.

  2. In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.

  3. In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.

  4. In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.

  5. In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.

  6. In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

How are Beurer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beurer
  • beurer thermometer

Do you work for Beurer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beurer compete?

Beurer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Thermometer brands4th of 45.3%Show ranking
Humidifier brands2nd of 87.5%Shown above
Bathroom scale brands4th of 713.1%Show ranking
Blood pressure monitor brands3rd of 519.4%Show ranking
Ear thermometer brands3rd of 322.7%Show ranking
Pulse oximeter brands1st of 556.8%Show ranking
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