Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 1.5% of all New Zealand humidifier brand searches, placing Breville fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about humidifier brands, Breville appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Breville is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. VicksShare of searches 87%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. BeurerShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LevoitShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BonecoShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Breville is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which humidifier brands compete with Breville?

Breville against humidifier brands in New Zealand, by month

Share of searches by month for Vicks, Beurer, Levoit, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

  1. 1.Vicks

    87%

    Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -3.7 points.

  2. 2.Beurer

    7.5%

    Held 2nd. 250 estimated branded searches, -16.7% vs prior month. Share +2.5 points.

  3. 3.Levoit

    2.1%

    Moved from 4th to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.8 points.

  4. 4.Breville

    1.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

  5. 5.Boneco

    0.6%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Xiaomi

    0.6%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share +0.1 points.

  7. 7.Dreo

    0.3%

    Moved from 8th to 7th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

  8. 8.Philips

    0.3%

    Moved from 5th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand increased from 0.86% to 1.5%.
  • Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.79% in March 2026.
  • Across the 12 months ending September 2026, Breville rose from 6th to 4th among humidifier brands in New Zealand.

How did search popularity change for New Zealand humidifier brands in September 2026?

6 changes

  1. In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.

  2. In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.

  3. In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.

  4. In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.

  5. In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.

  6. In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Shown above
Microwave oven brands1st of 632.8%Show ranking
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