Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 29.5% of all New Zealand convection oven brand searches, placing Breville second out of six brands. When we asked both ChatGPT and Google AI Overviews about convection oven brands, Breville appeared in one of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Breville is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 49.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 29.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. KitchenAidShare of searches 16%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. WestinghouseShare of searches 4.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. LGShare of searches 0.68%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Breville is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Westinghouse3rd
  4. Breville4th
  5. KitchenAid–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fisher & Paykel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about convection oven brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which convection oven brands compete with Breville?

Breville against convection oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Breville, KitchenAid, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidWestinghouseLGBosch
Oct 202552.1%26.5%16.6%4%0.7%0.03%
Nov 202548.1%25.8%22.3%3.1%0.7%0.02%
Dec 202543.2%28.2%25.2%2.8%0.62%0.02%
Jan 202649.8%26.8%19.5%3.2%0.69%0.02%
Feb 202655.5%22.9%17.3%3.6%0.66%0.03%
Mar 202658.1%22.5%14.9%3.8%0.68%0.02%
Apr 202650.4%29.1%15.5%3.9%0.9%0.17%
May 202654.2%27.1%14.4%3.6%0.67%0.16%
Jun 202655.6%25.7%14.2%3.6%0.84%0.02%
Jul 202656.5%25.9%13%3.9%0.67%0.02%
Aug 202654.2%27%14%4.1%0.72%0.02%
Sep 202649.2%29.5%16%4.6%0.68%0.02%

  1. 1.Fisher & Paykel

    49.2%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.9 points.

  2. 2.Breville

    29.5%

    Held 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.5 points.

  3. 3.KitchenAid

    16%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2 points.

  4. 4.Westinghouse

    4.6%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.LG

    0.68%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  6. 6.Bosch

    0.02%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among convection oven brands in New Zealand increased from 26.5% to 29.5%.
  • Across the 12 months ending September 2026, Breville’s share of searches among convection oven brands in New Zealand peaked at 29.5% in September 2026 and was lowest at 22.5% in March 2026.

How did search popularity change for New Zealand convection oven brands in September 2026?

4 changes

  1. In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.

  2. In September 2026, KitchenAid gained share of searches among convection oven brands in New Zealand, from 14% to 16%.

  3. In September 2026, Fisher & Paykel lost share of searches among convection oven brands in New Zealand, from 54.2% to 49.2%.

  4. Westinghouse’s share of searches among convection oven brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.6% in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Shown above
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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