Tea kettle brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched tea kettle brand in New Zealand, accounting for 53.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Breville and Russell Hobbs showed up in every answer. Russell Hobbs was recommended most often, coming first in three out of four responses that gave a list.
BrevilleShare of searches 53.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SmegShare of searches 33.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Russell HobbsShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SunbeamShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BodumShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tea kettle brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville and Russell Hobbs appeared every time. Russell Hobbs was recommended most often, coming first in three out of four answers that gave a list. Breville was second, and Sunbeam was third. Bodum, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea kettle brands
5 answers
Asked ChatGPT
“Which tea kettle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea kettle brands in New Zealand?”
Asked ChatGPT
“What's the best tea kettle brand in New Zealand for quick boiling?”
Searched Google, AI Overview
“electric kettle nz”
Searched Google, AI Overview
“fast boil kettle”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tea kettle brands do people search for most?
This chart shows how often people search Google for each tea kettle brand by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Smeg, Russell Hobbs, Sunbeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | Russell Hobbs | Sunbeam | Bodum | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 21% | 7.7% | 5.7% | 2.8% | 0.98% |
| Nov 2025 | 64.4% | 20.3% | 7.3% | 4.2% | 2.8% | 1% |
| Dec 2025 | 66.3% | 17% | 7.5% | 4.3% | 3.5% | 1.3% |
| Jan 2026 | 66% | 17.3% | 7.7% | 5.2% | 2.8% | 1% |
| Feb 2026 | 65.5% | 17.8% | 8.1% | 5.3% | 2.4% | 1% |
| Mar 2026 | 65.4% | 18.8% | 7.5% | 4.7% | 2.5% | 1.1% |
| Apr 2026 | 67.8% | 15.9% | 7.5% | 5.5% | 2.1% | 1.2% |
| May 2026 | 70.2% | 15.1% | 7.4% | 4.5% | 2% | 0.87% |
| Jun 2026 | 67.2% | 17.8% | 7.4% | 4.5% | 2% | 1.1% |
| Jul 2026 | 52.9% | 35.2% | 6.4% | 3.4% | 1.2% | 0.81% |
| Aug 2026 | 47.2% | 41% | 6.1% | 3.3% | 1.8% | 0.63% |
| Sep 2026 | 53.4% | 33.2% | 7.2% | 3.8% | 1.7% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 12.3K | -3.5% | +6.2 points | |
| 2, held 2nd | 33.2% | 7.6K | -31% | -7.9 points | |
| 3, held 3rd | 7.2% | 1.6K | +0.61% | +1.1 points | |
| 4, held 4th | 3.8% | 880 | 0% | +0.6 points | |
| 5, held 5th | 1.7% | 390 | -18.8% | -0.1 points | |
| 6, held 6th | 0.74% | 170 | 0% | +0.1 points |
1.
Breville53.4%
Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +6.2 points.
2.
Smeg33.2%
Held 2nd. 7.6K estimated branded searches, -31% vs prior month. Share -7.9 points.
7.2%
Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.1 points.
4.
Sunbeam3.8%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Bodum1.7%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
6.
ZWILLING0.74%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among tea kettle brands in New Zealand?
6 brands
In September 2026, Breville was the most searched among tea kettle brands in New Zealand, with an estimated 12.3K branded searches, 53.4% of all searches for the six we track. Smeg is in 2nd place, 20.3 percentage points behind at 33.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 61.9% → 53.4% | 70.2%May 2026 | 47.2%Aug 2026 | 1st |
| Smeg | 21% → 33.2% | 41%Aug 2026 | 15.1%May 2026 | 2nd |
| Russell Hobbs | 7.7% → 7.2% | 8.1%Feb 2026 | 6.1%Aug 2026 | 3rd |
| Sunbeam | 5.7% → 3.8% | 5.7%Oct 2025 | 3.3%Aug 2026 | 4th |
| Bodum | 2.8% → 1.7% | 3.5%Dec 2025 | 1.2%Jul 2026 | 5th |
| ZWILLING | 0.98% → 0.74% | 1.3%Dec 2025 | 0.63%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand decreased from 61.9% to 53.4%.
- Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand increased from 21% to 33.2%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand decreased from 7.7% to 7.2%.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among tea kettle brands in New Zealand decreased from 5.7% to 3.8%.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand decreased from 2.8% to 1.7%.
- Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand peaked at 70.2% in May 2026 and was lowest at 47.2% in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand peaked at 41% in August 2026 and was lowest at 15.1% in May 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand peaked at 8.1% in February 2026 and was lowest at 6.1% in August 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among tea kettle brands in New Zealand peaked at 5.7% in October 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.2% in July 2026.
- Across the 12 months ending September 2026, ZWILLING held steady: its share of searches among tea kettle brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand tea kettle brands in September 2026?
5 changes
In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%.
In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.
In September 2026, Sunbeam gained share of searches among tea kettle brands in New Zealand, from 3.3% to 3.8%.
In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%.
Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
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