Brandwave

How popular isZWILLING?

In September 2026, people searched for ZWILLING by name about 340 times in New Zealand, a 13.3% increase from the previous year. These searches made up 0.74% of all New Zealand tea kettle brand searches, placing ZWILLING sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tea kettle brands, ZWILLING did not appear in any of the answers.

Search and AI answers in September 2026

ZWILLING is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 53.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SmegShare of searches 33.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Russell HobbsShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SunbeamShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. ZWILLINGShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea kettle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZWILLING did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Russell Hobbs1st
  2. Breville2nd
  3. Sunbeam3rd
  4. Smeg4th
  5. Bodum–
  6. ZWILLING–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea kettle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea kettle brands compete with ZWILLING?

ZWILLING against tea kettle brands in New Zealand, by month

Share of searches by month for Breville, Smeg, Russell Hobbs, Sunbeam, ZWILLING. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegRussell HobbsSunbeamBodumZWILLING
Oct 202561.9%21%7.7%5.7%2.8%0.98%
Nov 202564.4%20.3%7.3%4.2%2.8%1%
Dec 202566.3%17%7.5%4.3%3.5%1.3%
Jan 202666%17.3%7.7%5.2%2.8%1%
Feb 202665.5%17.8%8.1%5.3%2.4%1%
Mar 202665.4%18.8%7.5%4.7%2.5%1.1%
Apr 202667.8%15.9%7.5%5.5%2.1%1.2%
May 202670.2%15.1%7.4%4.5%2%0.87%
Jun 202667.2%17.8%7.4%4.5%2%1.1%
Jul 202652.9%35.2%6.4%3.4%1.2%0.81%
Aug 202647.2%41%6.1%3.3%1.8%0.63%
Sep 202653.4%33.2%7.2%3.8%1.7%0.74%

  1. 1.Breville

    53.4%

    Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +6.2 points.

  2. 2.Smeg

    33.2%

    Held 2nd. 7.6K estimated branded searches, -31% vs prior month. Share -7.9 points.

  3. 3.Russell Hobbs

    7.2%

    Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.1 points.

  4. 4.Sunbeam

    3.8%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Bodum

    1.7%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.ZWILLING

    0.74%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between ZWILLING and its closest rivals

Every comparison with ZWILLING

18 comparisons

How has branded search demand for ZWILLING changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ZWILLING in New Zealand rose from 300 to 340.
  • Across the 12 months ending September 2026, ZWILLING’s share of searches among tea kettle brands in New Zealand held steady, from 0.98% to 0.74%.

How did search popularity change for New Zealand tea kettle brands in September 2026?

5 changes

  1. In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%.

  2. In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.

  3. In September 2026, Sunbeam gained share of searches among tea kettle brands in New Zealand, from 3.3% to 3.8%.

  4. In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%.

  5. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are ZWILLING’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zwilling
  • zwilling chef knife
  • zwilling knife
  • zwilling knife set

Do you work for ZWILLING? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ZWILLING compete?

ZWILLING is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea kettle brands6th of 60.74%Shown above
Knife set brands7th of 71.6%Show ranking
Cutlery brands6th of 71.8%Show ranking
Kitchen knife brands4th of 77.1%Show ranking
Chef knife brands4th of 67.7%Show ranking
Steak knives brands4th of 48.7%Show ranking
Poultry shears brands4th of 58.7%Show ranking
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