Shun vs ZWILLING:Which is more popular by branded search in New Zealand?
In August 2026, ZWILLING had more branded searches than Shun among kitchen knife brands in New Zealand. ZWILLING was estimated to have 500 branded searches compared to Shun’s 370, and held a 7.4% Share of Search versus Shun’s 5.5%.
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Which is more popular in search, Shun or ZWILLING?
Compare the kitchen knife brands New Zealand cooks sharpen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZWILLING, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | WÜSTHOF | Global Knives | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 13.4% | 12.8% | 8.4% | 5.9% |
| Nov 2025 | 59.2% | 13.1% | 12.4% | 8.5% | 6.9% |
| Dec 2025 | 61.4% | 12.3% | 11.1% | 7.8% | 7.4% |
| Jan 2026 | 57.9% | 14% | 12.3% | 7.5% | 8.3% |
| Feb 2026 | 53.8% | 21.1% | 9.5% | 7.6% | 8.1% |
| Mar 2026 | 53% | 20.8% | 8.9% | 8.3% | 9.1% |
| Apr 2026 | 49.6% | 22.4% | 9.1% | 11.3% | 7.5% |
| May 2026 | 47.6% | 26.4% | 8.4% | 10.3% | 7.3% |
| Jun 2026 | 47.2% | 24.7% | 10% | 9.1% | 8.9% |
| Jul 2026 | 46.3% | 28.1% | 10.4% | 8.3% | 6.9% |
| Aug 2026 | 53% | 22.6% | 11.5% | 7.4% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Shun and ZWILLING comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Shun took it in January 2026, ZWILLING took it in April 2026.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 280 to 370.
- Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among kitchen knife brands in New Zealand moved from 8.4% to 7.4%, and its estimated monthly branded searches moved from 400 to 500.
How did search popularity change for New Zealand kitchen knife brands in August 2026?
2 changes
In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Shun’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.