Bodum vs ZWILLING:Which is more popular?
In September 2026, Bodum had more branded searches than ZWILLING among tea kettle brands in New Zealand. Bodum had about 390 branded searches, while ZWILLING had 170. Bodum made up 1.7% of all tea kettle brand searches we track, and ZWILLING accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about tea kettle brands, neither Bodum nor ZWILLING appeared in any of the five answers.
Who do people search for more?
Bodum, about 2 searches for every 1 for ZWILLING
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tea kettle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bodum nor ZWILLING showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea kettle brands
5 answers
Asked ChatGPT
“Which tea kettle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea kettle brands in New Zealand?”
Asked ChatGPT
“What's the best tea kettle brand in New Zealand for quick boiling?”
Searched Google, AI Overview
“electric kettle nz”
Searched Google, AI Overview
“fast boil kettle”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bodum or ZWILLING more popular in search?
This chart shows how often people search Google for Bodum and ZWILLING by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bodum, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | Russell Hobbs | Sunbeam | Bodum | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 21% | 7.7% | 5.7% | 2.8% | 0.98% |
| Nov 2025 | 64.4% | 20.3% | 7.3% | 4.2% | 2.8% | 1% |
| Dec 2025 | 66.3% | 17% | 7.5% | 4.3% | 3.5% | 1.3% |
| Jan 2026 | 66% | 17.3% | 7.7% | 5.2% | 2.8% | 1% |
| Feb 2026 | 65.5% | 17.8% | 8.1% | 5.3% | 2.4% | 1% |
| Mar 2026 | 65.4% | 18.8% | 7.5% | 4.7% | 2.5% | 1.1% |
| Apr 2026 | 67.8% | 15.9% | 7.5% | 5.5% | 2.1% | 1.2% |
| May 2026 | 70.2% | 15.1% | 7.4% | 4.5% | 2% | 0.87% |
| Jun 2026 | 67.2% | 17.8% | 7.4% | 4.5% | 2% | 1.1% |
| Jul 2026 | 52.9% | 35.2% | 6.4% | 3.4% | 1.2% | 0.81% |
| Aug 2026 | 47.2% | 41% | 6.1% | 3.3% | 1.8% | 0.63% |
| Sep 2026 | 53.4% | 33.2% | 7.2% | 3.8% | 1.7% | 0.74% |
How has the Bodum and ZWILLING comparison changed over the last 12 months?
3 findings
- Bodum was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among tea kettle brands in New Zealand moved from 0.98% to 0.74%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand tea kettle brands in September 2026?
1 change
Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bodum’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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