Breville vs Russell Hobbs:Which is more popular?
In September 2026, Breville had more branded searches than Russell Hobbs among tea kettle brands in New Zealand. Breville had about 12,300 branded searches, while Russell Hobbs had 1,650. Breville made up 53.4% of all tea kettle brand searches we track, and Russell Hobbs accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about tea kettle brands, both Breville and Russell Hobbs appeared in all five answers. Russell Hobbs was mentioned before Breville in three out of four answers.
Who do people search for more?
Breville, about 7 searches for every 1 for Russell Hobbs
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Russell Hobbs, named ahead of Breville in 3 of 4 answers
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Top tea kettle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Breville and Russell Hobbs showed up in all five answers. Russell Hobbs was listed before Breville in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea kettle brands
5 answers
Asked ChatGPT
“Which tea kettle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea kettle brands in New Zealand?”
Asked ChatGPT
“What's the best tea kettle brand in New Zealand for quick boiling?”
Searched Google, AI Overview
“electric kettle nz”
Searched Google, AI Overview
“fast boil kettle”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Russell Hobbs more popular in search?
This chart shows how often people search Google for Breville and Russell Hobbs by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | Russell Hobbs | Sunbeam | Bodum | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 21% | 7.7% | 5.7% | 2.8% | 0.98% |
| Nov 2025 | 64.4% | 20.3% | 7.3% | 4.2% | 2.8% | 1% |
| Dec 2025 | 66.3% | 17% | 7.5% | 4.3% | 3.5% | 1.3% |
| Jan 2026 | 66% | 17.3% | 7.7% | 5.2% | 2.8% | 1% |
| Feb 2026 | 65.5% | 17.8% | 8.1% | 5.3% | 2.4% | 1% |
| Mar 2026 | 65.4% | 18.8% | 7.5% | 4.7% | 2.5% | 1.1% |
| Apr 2026 | 67.8% | 15.9% | 7.5% | 5.5% | 2.1% | 1.2% |
| May 2026 | 70.2% | 15.1% | 7.4% | 4.5% | 2% | 0.87% |
| Jun 2026 | 67.2% | 17.8% | 7.4% | 4.5% | 2% | 1.1% |
| Jul 2026 | 52.9% | 35.2% | 6.4% | 3.4% | 1.2% | 0.81% |
| Aug 2026 | 47.2% | 41% | 6.1% | 3.3% | 1.8% | 0.63% |
| Sep 2026 | 53.4% | 33.2% | 7.2% | 3.8% | 1.7% | 0.74% |
How has the Breville and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Breville was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand moved from 61.9% to 53.4%, and its estimated monthly branded searches moved from 10.8K to 12.3K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand moved from 7.7% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand tea kettle brands in September 2026?
2 changes
In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%.
In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
9 branded search terms
- breville
- breville barista express
- breville barista pro
- breville barista touch
- breville bread maker
- breville descaler
- breville double boiler
- breville milk frother
- breville oracle
Russell Hobbs
5 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs jug
- russellhobbs
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