Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 53.4% of all New Zealand tea kettle brand searches, placing Breville first out of six brands. When we asked both ChatGPT and Google AI Overviews about tea kettle brands, Breville appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Breville is the most searched of 6 competitors and the second most recommended in AI answers.

  1. BrevilleShare of searches 53.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SmegShare of searches 33.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Russell HobbsShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SunbeamShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BodumShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea kettle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers. Breville is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Russell Hobbs1st
  2. Breville2nd
  3. Sunbeam3rd
  4. Smeg4th
  5. Bodum–
  6. ZWILLING–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea kettle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea kettle brands compete with Breville?

Breville against tea kettle brands in New Zealand, by month

Share of searches by month for Breville, Smeg, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegRussell HobbsSunbeamBodumZWILLING
Oct 202561.9%21%7.7%5.7%2.8%0.98%
Nov 202564.4%20.3%7.3%4.2%2.8%1%
Dec 202566.3%17%7.5%4.3%3.5%1.3%
Jan 202666%17.3%7.7%5.2%2.8%1%
Feb 202665.5%17.8%8.1%5.3%2.4%1%
Mar 202665.4%18.8%7.5%4.7%2.5%1.1%
Apr 202667.8%15.9%7.5%5.5%2.1%1.2%
May 202670.2%15.1%7.4%4.5%2%0.87%
Jun 202667.2%17.8%7.4%4.5%2%1.1%
Jul 202652.9%35.2%6.4%3.4%1.2%0.81%
Aug 202647.2%41%6.1%3.3%1.8%0.63%
Sep 202653.4%33.2%7.2%3.8%1.7%0.74%

  1. 1.Breville

    53.4%

    Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +6.2 points.

  2. 2.Smeg

    33.2%

    Held 2nd. 7.6K estimated branded searches, -31% vs prior month. Share -7.9 points.

  3. 3.Russell Hobbs

    7.2%

    Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.1 points.

  4. 4.Sunbeam

    3.8%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Bodum

    1.7%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.ZWILLING

    0.74%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand decreased from 61.9% to 53.4%.
  • Across the 12 months ending September 2026, Breville’s share of searches among tea kettle brands in New Zealand peaked at 70.2% in May 2026 and was lowest at 47.2% in August 2026.

How did search popularity change for New Zealand tea kettle brands in September 2026?

5 changes

  1. In September 2026, Breville gained share of searches among tea kettle brands in New Zealand, from 47.2% to 53.4%.

  2. In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.

  3. In September 2026, Sunbeam gained share of searches among tea kettle brands in New Zealand, from 3.3% to 3.8%.

  4. In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%.

  5. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.2%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Shown above
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Crepe maker brands1st of 568.5%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 628.7%Show ranking
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