Bosch vs Breville:Which is more popular?
In September 2026, Breville had more branded searches than Bosch among induction cooktop brands in New Zealand. Breville had about 12,100 branded searches, while Bosch had 460. Breville made up 28.4% of all induction cooktop brand searches we track, and Bosch accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Bosch appeared in all three answers and Breville in none.
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Top induction cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bosch appeared in all three answers. Breville did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
Miele3rd- AEG4th
Electrolux5th
Breville–
KitchenAid–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
- Bosch3 of 3Named in 3 of 3 ChatGPT answers
- Miele3 of 3Named in 3 of 3 ChatGPT answers
- AEG2 of 3Named in 2 of 3 ChatGPT answers
- Electrolux1 of 3Named in 1 of 3 ChatGPT answers
- Breville0 of 3Named in 0 of 3 ChatGPT answers
- KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
- LG0 of 3Named in 0 of 3 ChatGPT answers
See every answer about induction cooktop brands
3 answers
Asked ChatGPT
“Which induction cooktop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction cooktop brands in New Zealand?”
Asked ChatGPT
“What's the best induction cooktop brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“induction cooktop nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small induction cooktop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Breville more popular in search?
This chart shows how often people search Google for Bosch and Breville by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Breville | KitchenAid | Electrolux | Bosch | LG | Miele | AEG |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 25.2% | 15.9% | 6.3% | 1.1% | 0.67% | 0.89% | 0.22% |
| Nov 2025 | 46.2% | 24.7% | 21.4% | 5.5% | 0.89% | 0.67% | 0.56% | 0.13% |
| Dec 2025 | 41.1% | 26.8% | 23.9% | 6.3% | 0.75% | 0.59% | 0.57% | 0.14% |
| Jan 2026 | 46.7% | 25.2% | 18.2% | 7.4% | 1% | 0.65% | 0.65% | 0.25% |
| Feb 2026 | 52.4% | 21.6% | 16.4% | 6.8% | 1.1% | 0.62% | 0.78% | 0.18% |
| Mar 2026 | 55.8% | 21.7% | 14.3% | 5.7% | 0.88% | 0.65% | 0.83% | 0.16% |
| Apr 2026 | 48% | 27.7% | 14.8% | 6.5% | 1.1% | 0.86% | 0.86% | 0.26% |
| May 2026 | 52% | 25.9% | 13.8% | 5.7% | 1% | 0.64% | 0.75% | 0.19% |
| Jun 2026 | 52.8% | 24.4% | 13.5% | 6.6% | 0.99% | 0.8% | 0.76% | 0.15% |
| Jul 2026 | 54.4% | 24.9% | 12.5% | 5.7% | 0.9% | 0.65% | 0.68% | 0.18% |
| Aug 2026 | 52.4% | 26.1% | 13.5% | 5.6% | 0.93% | 0.7% | 0.63% | 0.19% |
| Sep 2026 | 47.4% | 28.4% | 15.4% | 6.3% | 1.1% | 0.66% | 0.66% | 0.16% |
How has the Bosch and Breville comparison changed over the last 12 months?
3 findings
- Breville was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among induction cooktop brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 440 to 460.
- Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands in New Zealand moved from 25.2% to 28.4%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
How did search popularity change for New Zealand induction cooktop brands in September 2026?
1 change
In September 2026, Breville gained share of searches among induction cooktop brands in New Zealand, from 26.1% to 28.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bosch’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction cooktop brands
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