How popular isMiele?
In September 2026, people searched for Miele by name about 8,190 times in New Zealand, a 7% decrease from the previous year. These searches made up 0.66% of all New Zealand induction cooktop brand searches, placing Miele seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about induction cooktop brands, Miele appeared in all answers and was the third most recommended of the eight.
Miele is the seventh most searched of 8 competitors and the third most recommended in AI answers.
Fisher & PaykelShare of searches 47.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
BrevilleShare of searches 28.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KitchenAidShare of searches 15.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
ElectroluxShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
MieleShare of searches 0.66%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top induction cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Miele appeared in all three answers. Miele is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Fisher & Paykel2nd
- Miele3rd
- AEG4th
- Electrolux5th
- Breville–
- KitchenAid–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
- Bosch3 of 3Named in 3 of 3 ChatGPT answers
- Miele3 of 3Named in 3 of 3 ChatGPT answers
- AEG2 of 3Named in 2 of 3 ChatGPT answers
- Electrolux1 of 3Named in 1 of 3 ChatGPT answers
- Breville0 of 3Named in 0 of 3 ChatGPT answers
- KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
- LG0 of 3Named in 0 of 3 ChatGPT answers
See every answer about induction cooktop brands
3 answers
Asked ChatGPT
“Which induction cooktop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction cooktop brands in New Zealand?”
Asked ChatGPT
“What's the best induction cooktop brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“induction cooktop nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small induction cooktop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which induction cooktop brands compete with Miele?
Share of searches by month for Fisher & Paykel, Breville, KitchenAid, Electrolux, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Breville | KitchenAid | Electrolux | Bosch | LG | Miele | AEG |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 25.2% | 15.9% | 6.3% | 1.1% | 0.67% | 0.89% | 0.22% |
| Nov 2025 | 46.2% | 24.7% | 21.4% | 5.5% | 0.89% | 0.67% | 0.56% | 0.13% |
| Dec 2025 | 41.1% | 26.8% | 23.9% | 6.3% | 0.75% | 0.59% | 0.57% | 0.14% |
| Jan 2026 | 46.7% | 25.2% | 18.2% | 7.4% | 1% | 0.65% | 0.65% | 0.25% |
| Feb 2026 | 52.4% | 21.6% | 16.4% | 6.8% | 1.1% | 0.62% | 0.78% | 0.18% |
| Mar 2026 | 55.8% | 21.7% | 14.3% | 5.7% | 0.88% | 0.65% | 0.83% | 0.16% |
| Apr 2026 | 48% | 27.7% | 14.8% | 6.5% | 1.1% | 0.86% | 0.86% | 0.26% |
| May 2026 | 52% | 25.9% | 13.8% | 5.7% | 1% | 0.64% | 0.75% | 0.19% |
| Jun 2026 | 52.8% | 24.4% | 13.5% | 6.6% | 0.99% | 0.8% | 0.76% | 0.15% |
| Jul 2026 | 54.4% | 24.9% | 12.5% | 5.7% | 0.9% | 0.65% | 0.68% | 0.18% |
| Aug 2026 | 52.4% | 26.1% | 13.5% | 5.6% | 0.93% | 0.7% | 0.63% | 0.19% |
| Sep 2026 | 47.4% | 28.4% | 15.4% | 6.3% | 1.1% | 0.66% | 0.66% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 20.1K | -18.8% | -5 points | |
| 2, held 2nd | 28.4% | 12.1K | -2.5% | +2.3 points | |
| 3, held 3rd | 15.4% | 6.5K | +2.2% | +1.9 points | |
| 4, held 4th | 6.3% | 2.7K | +1.9% | +0.8 points | |
| 5, held 5th | 1.1% | 460 | +4.5% | +0.2 points | |
| 6, held 6th | 0.66% | 280 | -15.2% | 0 points | |
| 7, held 7th | 0.66% | 280 | -6.7% | 0 points | |
| 8, held 8th | 0.16% | 70 | -22.2% | 0 points |
47.4%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -5 points.
2.
Breville28.4%
Held 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.3 points.
15.4%
Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.9 points.
6.3%
Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +0.8 points.
5.
Bosch1.1%
Held 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.
6.
LG0.66%
Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
7.
Miele0.66%
Held 7th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.
8.AEG
0.16%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare popularity between Miele and its closest rivals
Every comparison with Miele
30 comparisons
- BISSELL vs Miele
- Dyson vs Miele
- Miele vs Shark
- Fisher & Paykel vs Miele
- Haier vs Miele
- Miele vs Samsung
- Miele vs Smeg
- Miele vs Westinghouse
- LG vs Miele
- Electrolux vs Miele
- Dreame vs Miele
- Breville vs Miele
- De'Longhi vs Miele
- DeWalt vs Miele
- Eufy vs Miele
- Miele vs Nespresso
- Miele vs Ryobi
- Miele vs Roborock
- Beko vs Miele
- iRobot vs Miele
- Miele vs Mitsubishi Electric
- Hisense vs Miele
- Miele vs Moccamaster
- ASKO vs Miele
- Black+Decker vs Miele
- KitchenAid vs Miele
- Jura vs Miele
- Bosch vs Miele
- Miele vs OXO
- AEG vs Miele
How has branded search demand for Miele changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele in New Zealand fell from 8.8K to 8.2K.
- Across the 12 months ending September 2026, Miele fell from 6th to 7th among induction cooktop brands in New Zealand.
How did search popularity change for New Zealand induction cooktop brands in September 2026?
6 changes
In September 2026, Breville gained share of searches among induction cooktop brands in New Zealand, from 26.1% to 28.4%.
In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%.
In September 2026, Electrolux gained share of searches among induction cooktop brands in New Zealand, from 5.6% to 6.3%.
In September 2026, Fisher & Paykel lost share of searches among induction cooktop brands in New Zealand, from 52.4% to 47.4%.
Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.
Estimated monthly branded searches for AEG in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are Miele’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- miele
- miele appliances
- miele cooktop
- miele dishdrawer
- miele dishwasher
- miele dryer
- miele freestanding oven
- miele fridge
- miele induction
- miele induction cooktop
- miele induction oven
- miele integrated dishwasher
- miele microwave oven
- miele outlet
- miele oven
- miele rangehood
- miele robot vacuum
- miele stick vacuum
- miele vacuum
- miele wall oven
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Where does Miele compete?
Is Miele your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.