ASKO vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than ASKO among integrated dishwasher brands in New Zealand. Miele had about 880 branded searches, while ASKO had 530. Miele made up 3.4% of all integrated dishwasher brand searches we track, and ASKO accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Miele appeared in all four answers and ASKO in two. Miele was mentioned before ASKO in every answer.
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Miele appeared in all four answers. ASKO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Miele was listed before ASKO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Miele2nd
Fisher & Paykel3rd
ASKO4th
Electrolux–
Hisense–
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about integrated dishwasher brands
4 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best integrated dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best integrated dishwasher brand in New Zealand for a built in kitchen?”
Searched Google, AI Overview
“integrated dishwasher nz”
Searched Google, AI Overview
“quiet dishwasher”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASKO or Miele more popular in search?
This chart shows how often people search Google for ASKO and Miele by name. Each line represents a brand's share of searches for all seven integrated dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, ASKO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Hisense | Miele | ASKO | Beko | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 9.6% | 4.9% | 3.2% | 3.3% | 2.4% | 0.4% |
| Nov 2025 | 78.1% | 9.3% | 5.2% | 2.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 74.3% | 11.3% | 6.2% | 3.2% | 2.6% | 2.1% | 0.26% |
| Jan 2026 | 73.6% | 11.7% | 6% | 3.2% | 2.9% | 2.3% | 0.26% |
| Feb 2026 | 78.2% | 10.2% | 4% | 2.8% | 2.5% | 2.1% | 0.27% |
| Mar 2026 | 80.2% | 8.2% | 4.4% | 2.9% | 2.3% | 1.7% | 0.36% |
| Apr 2026 | 75.2% | 10.2% | 6.1% | 3.6% | 2.6% | 1.9% | 0.4% |
| May 2026 | 78.5% | 8.6% | 4.3% | 3.2% | 2.9% | 2.1% | 0.29% |
| Jun 2026 | 77.9% | 9.7% | 5.2% | 2.8% | 1.7% | 2.2% | 0.45% |
| Jul 2026 | 79.9% | 8.4% | 4.7% | 2.9% | 1.7% | 2% | 0.49% |
| Aug 2026 | 81% | 8.6% | 3.4% | 2.9% | 1.9% | 1.7% | 0.46% |
| Sep 2026 | 78% | 10.4% | 4% | 3.4% | 2.1% | 1.7% | 0.43% |
How has the ASKO and Miele comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Miele took it in November 2025.
- Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand moved from 3.3% to 2.1%, and its estimated monthly branded searches moved from 910 to 530.
- Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand integrated dishwasher brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among integrated dishwasher brands in New Zealand, from 2.9% to 3.4%.
Estimated monthly branded searches for ASKO in New Zealand fell 41.8% over 12 measured months, from 910 to 530 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ASKO’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among integrated dishwasher brands
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