Fisher & Paykel vs Miele:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Miele among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 880. Fisher & Paykel made up 77.8% of all integrated dishwasher brand searches we track, and Miele accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, both Fisher & Paykel and Miele appeared in all four answers. Miele was mentioned before Fisher & Paykel in every answer.
Who do people search for more?
Fisher & Paykel, about 23 searches for every 1 for Miele
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Miele, named ahead of Fisher & Paykel in every answer
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Fisher & Paykel and Miele showed up in all four answers. Miele was listed before Fisher & Paykel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Miele2nd
- Fisher & Paykel3rd
ASKO4th
Electrolux–
Hisense–
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about integrated dishwasher brands
4 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best integrated dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best integrated dishwasher brand in New Zealand for a built in kitchen?”
Searched Google, AI Overview
“integrated dishwasher nz”
Searched Google, AI Overview
“quiet dishwasher”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher & Paykel or Miele more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Miele by name. Each line represents a brand's share of searches for all seven integrated dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Hisense | Miele | ASKO | Beko | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 9.6% | 4.9% | 3.2% | 3.3% | 2.3% | 0.59% |
| Nov 2025 | 77.8% | 9.2% | 5.2% | 2.8% | 2.7% | 1.7% | 0.63% |
| Dec 2025 | 74.2% | 11.3% | 6.1% | 3.2% | 2.6% | 2.1% | 0.44% |
| Jan 2026 | 73.5% | 11.6% | 6% | 3.2% | 2.9% | 2.3% | 0.44% |
| Feb 2026 | 77.8% | 10.2% | 4% | 2.8% | 2.5% | 2% | 0.69% |
| Mar 2026 | 80% | 8.2% | 4.4% | 2.8% | 2.3% | 1.7% | 0.58% |
| Apr 2026 | 75% | 10.1% | 6.1% | 3.6% | 2.6% | 1.9% | 0.65% |
| May 2026 | 78.3% | 8.6% | 4.3% | 3.2% | 2.9% | 2.1% | 0.58% |
| Jun 2026 | 77.7% | 9.7% | 5.2% | 2.8% | 1.7% | 2.2% | 0.67% |
| Jul 2026 | 79.7% | 8.4% | 4.7% | 2.9% | 1.7% | 1.9% | 0.69% |
| Aug 2026 | 80.9% | 8.6% | 3.4% | 2.9% | 1.9% | 1.7% | 0.62% |
| Sep 2026 | 77.8% | 10.4% | 4% | 3.4% | 2% | 1.7% | 0.7% |
How has the Fisher & Paykel and Miele comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand moved from 76% to 77.8%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand integrated dishwasher brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among integrated dishwasher brands in New Zealand, from 2.9% to 3.4%.
In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 80.9% to 77.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Miele
1 branded search term
- miele dishwasher
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